Be prepared to make the necessary follow-up outreach on your marketing contacts. To cut down on playing phone tag, try to find out when is the best window of time or days of the week to track someone down. When you call and get to voicemail don’t always leave a message. Dial zero and see if you can get an operator to answer (if a large company) and ask the receptionist to page the person you want or to share the best time to track him or her down.
I know it is frustrating to feel like you have to stalk people, but you do need to be persistent. The bigger the potential payoff, the more effort that is required from you.
How Authors Can Market To Libraries Successfully
Some key principles to rally your book marketing around