Book Sales Via Phone Frenzy For Authors

How many emails or phone calls will it take to close a deal? Could be one. Could be five. Or more.

Be prepared to make the necessary follow-up outreach on your marketing contacts. To cut down on playing phone tag, try to find out when is the best window of time or days of the week to track someone down. When you call and get to voicemail don’t always leave a message.  Dial zero and see if you can get an operator to answer (if a large company) and ask the receptionist to page the person you want or to share the best time to track him or her down.

Sometimes you can befriend the gatekeeper and ask him or her to share your info with the person you are targeting. Maybe they will even give you insight or feedback on something that will help you when you make your next call to them. 

I know it is frustrating to feel like you have to stalk people, but you do need to be persistent. The bigger the potential payoff, the more effort that is required from you.

Be mindful of who you are contacting and think of their needs, concerns, and goals so that you can present an offer that will appeal to them.

Make sure to never sound angry, desperate, or rude in your call or message. Be aware if you are calling their home, cell, or work number. Don’t call too early or too late – be aware of their local time zone. If you know they are busy with some pressing event, give them time before you call back.

There is no reason to be nervous, feel intimidated, or to convince yourself they will say no. Assume nothing but make every effort to call your potential client and speak with a positive, confident, and convincing tone.

If someone calls you back or if you schedule a call, make sure you call back right away, or honor a commitment. The last thing you want to do is blow someone off.

Smile with every phone call. They can hearit in your voice.

Don’t worry if you cannot track down the person you want to reach. Try calling other people. The key is to always be calling, always reaching out and following up.

If you finally reach someone, give them your best pitch, and offer a deal you cannot imagine any sane person turning down. Do not fall apart if you get rejected. It may be over something out of your control. It may just be a bad day. Or it can be due to something you did or didn’t say. No reason to labor over it.  Live and learn – and move on.

“If you wait for inspiration to write, you’re not a writer you’re a waiter.”

--Dan Poynter

“I writer entirely to find out what I’m thinking, what I’m looking at, what I see and what it means.  What I want and what I fear.”

--Joan Didion

“I think…the most brilliant thing about being a writer is that if you don’t like the way the world is, you can create our own.”

--Meagan Cook

“I’m always irritated by people who imply that writing fiction is an escape from reality.  It is a plunge into reality and it’s very shocking to the system.”

--Flannery O’Connor

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Don’t Forget To Give Back

Don’t some of your book proceeds to a worthy charity. Feel free to consult these reosurces:

www.GiveWell.org

This nonprofit is dedicated to finding worthy giving opportunities.

www.CharityNavigator.org

This ranking system evaluates tons of charities.

www.Forbes.com/top-charities/list/

Here are the 100 largest U.S. charities.

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.