1.
Contact
a ton of people in hopes that at least a small number will respond favorably.
2.
Target
a smaller outreach list but make it more personable in your appeal and hope
that a small but vital number will respond favorably.
3.
Vary
your price or packaging services to work at certain price points, depending on
who you are selling to.
4.
Never
ever lie, but feel free to paint an optimistic, ideal landscape for potential
customers. Do not distort the truth or seek to manipulate the facts. However,
you can remain silent about things you know will not necessarily put you in the
best light, just as one does when on a job interview.
5.
Borrow
but don’t steal the ideas of others.
Never claim something as your own if it is not and always give credit to
others, but where possible, ask others for permission to use their resources,
materials, or information to help you sell.
6.
Copy
the style of others but don’t lift their content. In other words, don’t plagiarize or violate
copyright law. But if someone’s work,
product, service, or book gives you an idea, mold it and adapt it to
what you do and say.
7.
Spy
on competitors and see what they do that you can do to be more successful. So much information exists about people
online – tap into it and use it to your advantage.
8.
Find
a way to reduce or eliminate any risks associated with doing business with you.
9.
Expect
to hear “no” or no response far more often than a yes. That’s okay.
It’s a numbers game and you’ll win with more outreach.
10. Step out of your comfort zone. You can’t rely on one thing or one event or
one list to get you to where you want to be.
Keep learning, keep experimenting, and expose yourself to different
environments.
11. Find a way to differentiate
yourself and express what makes you great, unique, fresh, better.
12. Express yourself with confidence, a
smile, and a positive attitude.
13. Don’t delay or wait for opportunity
to come – you need to go after it, now, and again and again.
14. Always show an interest in the
other person. They come first. You are there to help, support and add to
their life. Have them feel special with
you.
15. Break everything you say to someone
down into one key theme: helping them solve a problem. Come off as the solution, not an expense.
16. You live and die on perceptions,
not reality. Be sure to properly shape
one’s perception of you.
17. Be detailed about what you know of
the people you know. Think of all the
people in your poll of acquaintances, Facebook friends, colleagues, family,
friends, etc. What do you really know of
them or of the people they know? The
more you know, the better you’ll be at navigating their contacts, resources, and
data that they may share with you if they only knew you needed it.
DON”T MISS
THESE!!!
The Book Marketing Strategies Of Best-Sellers
How Authors Can Sell More Books
No. 1 Book Publicity Resource: 2019 Toolkit For Authors
-- FREE
How
Authors Get Bulk Sales Now
Brian Feinblum’s insightful views, provocative opinions, and
interesting ideas expressed in this terrific blog are his alone and not that of
his employer or anyone else. You can – and should -- follow him on Twitter
@theprexpert and email him at brianfeinblum@gmail.com. He feels much more
important when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in
Westchester. His writings are often featured in The Writer and
IBPA’s Independent. This was named one of the best book
marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the
top book marketing blogs. Also named by WinningWriters.com as a "best
resource.” He recently hosted a panel on book publicity for Book Expo America.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.