Wednesday, June 24, 2020

What Can Authors, Who Stink At Social Media, Do?

Don't depend on social media for happiness | The Daily Illini

Authors often complain about doing social media, even the ones that are good at it. Why?

Some authors simply don’t like social media because:
·         They don’t have time to do it well – or believe they don’t
·         They lack skills to do it – or think they do
·         They don’t believe it generates many book sales
·         They see lots of nonsensical posts and wonder if they want to interact with online crazies
·         They believe they could do something more productive or tangible

Ok, so we know many authors don’t do social media, and we know why, but what can be done about it?

Option One: Ignore social media at your peril. You miss participating on the global playground. But, should you run from social media, make sure you do more of other things to compensate.

Option Two: Learn it. Do it. Suck it up. But don’t obsess. Start with one platform and see how you do.

Option Three: Hire out. Outsource your social media to a professional.

Let’s break down what we mean by social media. It is being on a popular platform to connect with others, such as:

·         Facebook
·         Pinterest
·         Instagram
·         YouTube
·         Twitter
·         LinkedIn

Your time on each site breaks down to the following activities:

·         Getting new followers
·         Posting regularly
·         Engaging others
·         Reading posts of others
·         Learning how to use the site
·         Joining groups

So, to make this simpler and easier, unburden yourself. Choose a platform or two – not all of them. Choose to post and get more followers. Set a time budget and see how it goes.

You may decide you can handle this, even expand upon it. You may hate it and drop it. You may determine you need others to help or replace your efforts.

Social media is like what a mall is to stores or an old town square for speakers. You can find other ways to sell a book or get your message heard, but if you can amplify your chances of success by having a social media presence, find a way to explore how to get to a comfortable level that yields results. That is the key.


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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo 

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