Books get discovered by consumers every day. What are some of the ways people come to get introduced to the books they buy – and can such moments be influenced by the author?
Some things are out of an author’s hands, such as:
Consumers browsing store
Potential book buyers searching
the offerings of online stores, such as amazon, audible, bookshop.org, bn.com,
Patrons of libraries coming
across your book and deciding to buy it
· How your book comes up in search engines
Certainly, some things can be influenced by an author, including:
Speaking at events,
bookstores, and libraries
Holding virtual events by
Posting on Kickstarter
Participating in a discount
program – BookBub, EarlyBirdBooks, BookPark, etc.
Advertising the book
Submitting for book awards
Seeking book reviews from
consumers and the media
Getting testimonials from
friends, family, experts, influencers
Contacting those who
previously bought your book
Being a guest writer on a
hot topic in an unsaturated genre
Though an author can’t force the news media to cover him or her, whether by reviews, interviews, or feature stories, authors can commit time and resources to pursuing the media. Such coverage from the media can certainly impact book sales and discoverability.
If an author hits a bestseller list it helps with discoverability. Now you might say that once you hit a best-seller list, you have obviously been discovered, but not so fast. Given some lists may only need a few thousand sales to get on them, this means the vast majority of America’s 330 million citizens did not buy your book. But they may discover you once you make a best-seller list.
Book marketing is like investing in Wall Street. Diversify your portfolio. You can utilize not just one method of discoverability, but many, often in a complementary, coordinated fashion. Put out a cool video on You Tube. Share it on your Facebook, Twitter, and Instagram. Boost the post and buy ads. While that goes on, speak at a bookstore, solicit friends and family for amazon book reviewers, and beg those who bought your first book to buy the newest one.
The key to discoverability?
Get out there and circulate. Give your book a chance by thrusting it into as many situations as possible. And let karma take its course. Sometimes it takes a lot of hard work and persistence to help you catch a lucky break.
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Brian Feinblum, the
founder of this award-winning blog, can be reached at firstname.lastname@example.org He is available to
help authors promote their story, sell their book, and grow their brand.
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About Brian Feinblum
Brian Feinblum should be followed on Twitter
@theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and
raised in Brooklyn, he now resides in Westchester with his wife, two kids, and
Ferris, a black lab rescue dog. His writings are often featured in The
Writer and IBPA’s The Independent. This was named
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for Book Expo America. For more information, please consult: .