Authors, when marketing their books, look for lots of help. The first place they should look is in the mirror.
Yes, better book marketing can come from you.
How?
By changing your thought process and thinking
differently. Think about it.
I just read a book that I highly recommend, called
Thinkertoys. It is an excellent read.
The book explores how to view challenges and
problems differently — and how to recognize or create new opportunities.
“By changing your perspective, you expand your
possibilities until you see something that you were unable to see before,”
write the authors.
To think clearly, you need to feel optimistic and
positive. Think back to when you experienced success. Build on that. Success
breeds success.
“Paying attention to the world around you will
help you develop the extraordinary capacity to look at mundane things and see
the miraculous,” the authors note.
They suggest you:
* Keep a brainbank - a list of ideas, links,
quotes, ads, cartoons, images, or stats that stimulate or inspire your thinking.
* Ask yourself: How can I sell 20 percent more
than at present? What new selling techniques can I create?
* Write a list of your challenges, triggering
solutions in the process.
* Challenge all assumptions.
* Break a challenge up into smaller pieces and map
out solutions to each piece.
* Position yourself now to take advantage of new
opportunities.
* Get to the crux of a problem and focus only on
that.
* Relate a problem in one field to what you are
seeking to do. See connections, parallels, relationships, and solutions to your
domain.
* Take an existing item, service, or idea and
manipulate it into something new and tailored for your situation. Make
substitutions, additions, and deletions.
* Modify or magnify things. Reverse or rearrange
things. Change people’s attitudes or assumptions in order to be open to your
offering.
* Be prepared to look at the same information and
facts that everyone sees but organize it into a new and different pattern.
* Generate lots of ideas — then judge them, but
not until then.
“In order to get original ideas, you will always
need a way to create new sets if patterns in your mind,” say the authors. “One
way to do this is to force yourself to see relationships between dissimilar
things. When you can do this, you will see ideas where none existed.... In the
art world, however, it is common to put things together which have no obvious
connection; the random juxtaposition of unrelated objects provokes new ideas.”
Other things that you can do manifest your book
marketing destiny and think your way to success include the following:
* Guide your imagination. Think about something
that you want to resolve before going to sleep and into dreamland.
* Fantasize about seeing a solution to your
problem. Make believe things are different in the future. Now think of how you
can make that future the present.
* Believe that every problem is solvable. When you
do a puzzle, you know there is a solution, so you try harder with confirmation
that there is an answer. Do the same with your challenges.
* Make new associations between people, things,
and events. See relationships that didn’t exist before.
* Apply what-if thinking to your book marketing
approach. What if something were changed. Would you then be able to capitalize
on it?
* Imagine a paradoxical situation. Figure out what
is a contradiction to, or the opposite of, a problem. Then, envision both
worlds existing simultaneously.
* Believe that no problem is unsolvable or any
barrier is too big to cross.
* Free yourself if preconceived notions and be
open to surprises.
* Play like a risk-free, open-minded child.
* Crossbreed ideas.
* Look at things like E.T. See things through an
unknowing lens.
* Avoid operating under self-imposed rules. Others
nay not restrict themselves as you do. Free yourself up.
* If all else fails, do the opposite.
* Remember, everything is in flux. Change with the
flow.
“Make it a habit to keep on the lookout for novel
and interesting ideas that others have used successfully,” said Thomas Edison.
“Your idea needs to be original only in its adaptation to the problem you are
working on.”
Thinkertoys richly restocks its readers with approaches to our thinking that should
lead to breakthroughs. I will leave you with four of scores of ideas shared in
this terrific book:
* Brutethink: force a connection between two
dissimilar concepts to furnish a new idea or reality.
* Hall of Fame: relate the wisdom of great
thinkers to your situation and ideas.
* Ideatoons: use abstract symbols, pictures,
logos, or icons to generate ideas.
* Stranger Talk: get ideas by increasing the
number and kind of people you talk to about your challenges.
“In peace prepare for war, in war prepare for
peace.”
-- Sun Tzu
Need Book PR Help?
Brian
Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell
their book, and grow their brand. He has 30 years of experience in helping
thousands of authors in all genres.
Catch Up With These Posts
Will You Take The 30-Day Book Marketing Challenge?
https://bookmarketingbuzzblog.blogspot.com/2021/08/will-you-take-30-day-book-marketing.html
Are
We Winning The Battle For America’s Mind?
https://bookmarketingbuzzblog.blogspot.com/2021/08/the-battle-for-americas-mind.html
15
Ways To Increase An Author’s Blog Traffic
https://bookmarketingbuzzblog.blogspot.com/2021/08/15-ways-to-increase-authors-blog-traffic.html
21
Book Oddities By The Numbers
https://bookmarketingbuzzblog.blogspot.com/2021/08/21-book-oddities-by-numbers.html
Do
We Need Another Federal Writers Project?
https://bookmarketingbuzzblog.blogspot.com/2021/08/do-we-need-another-federal-writers.html
Will
You Protect Books Against Bans, Censorship, & Cancellations?
https://bookmarketingbuzzblog.blogspot.com/2021/08/will-you-protect-books-against-bans.html
Authors,
Blog For Profit! Now!
https://bookmarketingbuzzblog.blogspot.com/2021/08/authors-blog-for-profit-now.html
The
Author As Entrepreneur: 17 Tips/Resources
https://bookmarketingbuzzblog.blogspot.com/2021/07/the-author-as-entrepreneur-17-tips.html
Top 100 Book PR Blog Posts
https://bookmarketingbuzzblog.blogspot.com/2019/10/the-best-100-book-marketing-pr-blog.html
How
Do Authors Recharge A Stalled Book Marketing Campaign?
https://bookmarketingbuzzblog.blogspot.com/2021/07/how-do-authors-recharge-stalled-book.html
Will
You Send 25 Book Marketing Emails Today?
https://bookmarketingbuzzblog.blogspot.com/2021/07/did-you-send-25-book-marketing-emails.html
How
Should Authors Spend Their Book Marketing Dollars?
https://bookmarketingbuzzblog.blogspot.com/2021/07/how-should-authors-spend-their-book.html
Great Book Marketing Podcast Interview With Savvy Book PR Pro
Brian Feinblum
https://bookmarketingbuzzblog.blogspot.com/2021/04/great-book-marketing-podcast-interview.html
About Brian Feinblum
Brian Feinblum should be followed on Twitter @theprexpert. This
is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he
now resides in Westchester with his wife, two kids, and Ferris, a black lab
rescue dog. His writings are often featured in The Writer and
IBPA’s The Independent. This was named one of the best book
marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018
as one of the top book marketing blogs. It was also named by WinningWriters.com
as a "best resource.” He recently hosted a panel on book publicity
for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.