Friday, August 6, 2021

Should Authors Get Physical About Book Marketing?


So much of our lives — and an author’s book marketing efforts are funneled through a screen. But today’s author who wants an edge will choose to get physical about his or her marketing efforts.

Our jobs, news consumption, and social interactions all too often flow through a device. Emails, videos, blog posts, podcasts, videos, and social media exchanges start and end with a click. We must literally think — and act — outside the box.

So, how can authors get physical?

*Support your blogging and virtual tours with physical book-signing and speaking appearances locally.
*Hold or participate in book fairs and community events
*Have bags, hats, T-shirts, mugs, pens, stickers, and swag to distribute
*Make phone calls to those you seek to sell or market to
*Hand out fliers to potential consumers
*Mail letters or postcards to those you are promoting to

*Send printed books and little gifts to influencers, media, stores, etc.
*Network in person - -not just online through social media

Why will this physical marketing approach work?

*It will stick out. Different gets noticed. Everyone lives in a virtual world. Cross into reality.
*It is harder to decline a person face-to-face that is right next to you.
*People can see and feel your energy when in the same room. You may even play off the setting and do a better job of selling in person than through an email.
*There are more spam and malware filters than in-person gatekeepers.
*Opportunities naturally present themselves once you are publicly circulating, whereas everything digital is targeted, planned, coordinated, and suffocating. There’s more of a two-way exchange in person.

No doubt, doing things online is cheaper, quicker, and easier than to do things in the physical world. No one suggests you stop emailing people or posting on social media, but I highly recommend you supplement such efforts with ones that involve getting out into the world where you can see and touch people in a way that no screen or digital box can provide.


Need Book PR Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in helping thousands of authors in all genres.


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: 

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