What is the one thing any author, in any genre, can do to successfully market his or her book amidst record levels of competition for book sales or even to just get people’s attention?
Manufacture momentum!
How do you do that?
* Tell a friend.
* Make new friends.
* Repeat.
Give them something to:
Share — a useful link back to free content on your web site that
they can share.
Do — guide them on exactly what you want them to do; set a deadline; share a goal; compensate if necessary.
Feel Your Mission — help them see your vision and feel inspired to adopt your mission as theirs.
Say — no one will say what you think will work best unless you
share suggested statements, offer resources to share, and explain how to make
the sale.
Give them an incentive to help you:
* Avoid guilt for not helping.
* Blackmail — just kidding, kind of.
* Praise their efforts and thank them profusely, publicly and privately.
* Call in favors or beg for new ones.
* Pay for their efforts.
* Share in profits of results.
* Trade something that they perceive to be of value but minimally costly to you.
Charge others up so they can go the extra mile for you:
* Display emotions.
* Be methodical.
* Show energy.
* Share success stories.
* Act with confidence.
* Share hope and optimism.
Supplement your efforts by:
* Advertising in a targeted way.
* Buying reviews.
* Seeking out third-party testimonials.
* Using a book promoter to secure media exposure for your book.
* Aggressively taking to social media
* Seeking out speaking engagements.
* Hiring an influencer if affordable.
Never give up.
If something fails, try again. And again.
Then try a new approach or a whole new method.
Simply believe you can do this. Then go out and prove it.
Manufacture your momentum to get up that hill. Right now. Stop thinking about it, planning, researching, talking... just do it!
Need Book PR Help?
Brian
Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell
their book, and grow their brand. He has 30 years of experience in helping
thousands of authors in all genres.
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About Brian Feinblum
Brian Feinblum should be followed on Twitter @theprexpert. This
is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he
now resides in Westchester with his wife, two kids, and Ferris, a black lab
rescue dog. His writings are often featured in The Writer and
IBPA’s The Independent. This was named one of the best book
marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018
as one of the top book marketing blogs. It was also named by WinningWriters.com
as a "best resource.” He recently hosted a panel on book publicity
for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum.
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