Authors to be successful, simply need to see themselves as a business, and their books as products. So how can authors be more productive and efficient at turning a profit from their writing venture?
1. Find Your Niche
Know who your book appeals to. Find out where your readers live, hang, or go. Which organizations do they belong to? Where do they congregate? What blogs or podcasts do they consume? From where do they get their book recommendations?
2. Meet A Need/Desire
Do people need your book to solve a problem or fill a void? Do people desire a book like yours so they can escape their lives? Find out what drives a purchase and deliver a message that invites people to feel they found something to fill a need or quench a desire.
3. Remove Self-Imposed Rules
Don’t play by rules that really don’t exist. We all too often burden ourselves with standards or expectations that we unfairly place upon ourselves. Why? Just do what is legal and not what others think you should do – or what you convince yourself should be done in a certain way.
4. Play Up To Strengths, Forget Weaknesses
Do what you do best. Forget the rest.
5. Don’t Overprepare
Too often you wait for just the right moment to take action. You prepare, pontificate, and research. Reverse course. Act now. Then see what could be fixed or redirected. Otherwise, the timing rarely seems right to initiate an action.
6. Don’t Ask For Permission To Succeed
You don’t need to ask anyone for permission to succeed. Be bold and do what you feel is necessary. If you make a mistake or need to apologize for something, so be it, but do not raise your hand to see if someone will allow you to do great things.
7. Set Goals & Keep Raising The Bar
What gets measured, gets improved. Setting goals gravitates your mind and body towards them. When you meet your goals, put them in the rearview mirror and set higher ones.
8. Be SEO Savvy
All of your online content – tweets, web site, blog posts – needs to be written in a keyword savvy way. Consult www.wordtracker.com, www.tools.seobook.com, and www.adwords.google.com/select/leywordtoolexternal.
9. Use An Email Service
Check out www.mailchimp.com.
10. Get Others To Sell For You
There are many affiliate programs that you can list your book with. Others will sell your book for a small commission. You only pay upon a sale – so there is no risk! Check these affiliates out:
You can also register on these sites to sell the products of others and earn a commission.
11. Check Competitive Site Traffic
Do you want to see how much site traffic other authors are getting and who is looking at them?
12. Link With A Charity
People like to buy from those who give back. See this site to find a charity that you can donate books to – or some proceeds from your book sales: www.networkforgood.com Mention your charitable affiliation in everything that you say or do. This relationship is now part of your brand essence.
13. Get Help
Find a virtual assistant to help you: Upwork, The Concierge VA, Fiverr, or Va Va Virtual.
14. Be Seen As An Expert In The Media
15. Dictation Help
Need something typed up? Dictate it for cheap to www.copytalk.com.
16. Join Organizations
Network by joining professional groups such as a local business association, a writers association, or a group based on identity – religion, race, or gender – or a hobby.
17. Use Technology Wisely
Need a free conference line? See www.nocostconference.com
Need to record a phone call? See www.hotrecorder.com
Now that you see yourself as Author Inc. – and not just a writer – think of formulating a business plan and growing your operation. You can be more than you are now. Go for it!
Need Book PR Help?
Brian Feinblum, the founder of this award-winning blog, can be reached at firstname.lastname@example.org He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in helping thousands of authors in all genres.
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Can You Get Other People To Sell Your book? https://bookmarketingbuzzblog.blogspot.com/2018/05/can-you-get-other-people-to-sell-your.html
About Brian Feinblum
Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent. This was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: .