Authors to be successful, simply need to see
themselves as a business, and their books as products. So how can authors be
more productive and efficient at turning a profit from their writing venture?
1. Find Your Niche
Know who your book appeals to. Find out where
your readers live, hang, or go. Which organizations do they belong to? Where do
they congregate? What blogs or podcasts do they consume? From where do they get
their book recommendations?
2. Meet A Need/Desire
Do people need your book to solve a problem or
fill a void? Do people desire a book like yours so they can escape their lives?
Find out what drives a purchase and deliver a message that invites people to
feel they found something to fill a need or quench a desire.
3. Remove Self-Imposed Rules
Don’t play by rules that really don’t exist. We
all too often burden ourselves with standards or expectations that we unfairly
place upon ourselves. Why? Just do what is legal and not what others think you
should do – or what you convince yourself should be done in a certain way.
4. Play Up To Strengths, Forget Weaknesses
Do what you do best. Forget the rest.
5. Don’t Overprepare
Too often you wait for just the right moment to
take action. You prepare, pontificate, and research. Reverse course. Act now.
Then see what could be fixed or redirected. Otherwise, the timing rarely seems
right to initiate an action.
6. Don’t Ask For Permission To Succeed
You don’t need to ask anyone for permission to
succeed. Be bold and do what you feel is necessary. If you make a mistake or
need to apologize for something, so be it, but do not raise your hand to see if
someone will allow you to do great things.
7. Set Goals & Keep Raising The Bar
What gets measured, gets improved. Setting
goals gravitates your mind and body towards them. When you meet your goals, put
them in the rearview mirror and set higher ones.
8. Be SEO Savvy
All of your online content – tweets, web site,
blog posts – needs to be written in a keyword savvy way. Consult www.wordtracker.com, www.tools.seobook.com, and www.adwords.google.com/select/leywordtoolexternal.
9. Use An Email Service
Check out www.mailchimp.com.
10. Get Others To Sell For You
There are many affiliate programs that you can
list your book with. Others will sell your book for a small commission. You
only pay upon a sale – so there is no risk! Check these affiliates out:
www.affiliate-program.amazon.com
You can also register on these sites to sell
the products of others and earn a commission.
11. Check Competitive Site Traffic
Do you want to see how much site traffic other
authors are getting and who is looking at them?
See: www.alexa.com
12. Link With A Charity
People like to buy from those who give back.
See this site to find a charity that you can donate books to – or some proceeds
from your book sales: www.networkforgood.com Mention your charitable affiliation in everything
that you say or do. This relationship is now part of your brand essence.
13. Get Help
Find a virtual assistant to help you: Upwork,
The Concierge VA, Fiverr, or Va Va Virtual.
14. Be Seen As An Expert In The Media
Check out www.expertclick.com, www.helpareporter.com, and www.service.prweb.com.
15. Dictation Help
Need something typed up? Dictate it for cheap
to www.copytalk.com.
16. Join Organizations
Network by joining professional groups such as
a local business association, a writers association, or a group based on
identity – religion, race, or gender – or a hobby.
17. Use Technology Wisely
Need a free conference line? See www.nocostconference.com
Need to record a phone call? See www.hotrecorder.com
Need to record and capture actions on your
screen for video tutorials? See www.vimeo.com or www.capterra.com/training/free-list
Now that you see yourself as Author Inc. – and not
just a writer – think of formulating a business plan and growing your
operation. You can be more than you are now. Go for it!
Need Book PR Help?
Brian Feinblum, the founder of this
award-winning blog, can be reached at brianfeinblum@gmail.com He is available to
help authors promote their story, sell their book, and grow their brand. He has
30 years of experience in helping thousands of authors in all genres.
Catch Up With These Posts
How
Should Authors Spend Their Book Marketing Dollars?
https://bookmarketingbuzzblog.blogspot.com/2021/07/how-should-authors-spend-their-book.html
Top 100 Book PR Blog Posts
https://bookmarketingbuzzblog.blogspot.com/2019/10/the-best-100-book-marketing-pr-blog.html
How
Do Authors Recharge A Stalled Book Marketing Campaign?
https://bookmarketingbuzzblog.blogspot.com/2021/07/how-do-authors-recharge-stalled-book.html
How Will You Manage Your Book Marketing To Do List?
https://bookmarketingbuzzblog.blogspot.com/2021/07/how-will-you-manage-your-book-marketing.html
Will
You Send 25 Book Marketing Emails Today?
https://bookmarketingbuzzblog.blogspot.com/2021/07/did-you-send-25-book-marketing-emails.html
How
Should Authors Spend Their Book Marketing Dollars?
https://bookmarketingbuzzblog.blogspot.com/2021/07/how-should-authors-spend-their-book.html
Why Great Writing Doesn’t Get You A Book Deal, But
Great Marketing Does
https://bookmarketingbuzzblog.blogspot.com/2021/06/why-great-writing-doesnt-get-you-book.html
Can You Get Other People To Sell Your book? https://bookmarketingbuzzblog.blogspot.com/2018/05/can-you-get-other-people-to-sell-your.html
Great Book Marketing Podcast Interview With Savvy Book PR Pro
Brian Feinblum
https://bookmarketingbuzzblog.blogspot.com/2021/04/great-book-marketing-podcast-interview.html
About Brian Feinblum
Brian Feinblum should be followed on Twitter @theprexpert. This
is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he
now resides in Westchester with his wife, two kids, and Ferris, a black lab
rescue dog. His writings are often featured in The Writer and
IBPA’s The Independent. This was named one of the best book
marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018
as one of the top book marketing blogs. It was also named by WinningWriters.com
as a "best resource.” He recently hosted a panel on book publicity
for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum.
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