I was a teen in the 1980s there was a book out, Europe On $5 A Day. It showed
how one could tour Europe on a small budget. Even back then, five bucks was on
the low side, but it was intended to show people they could do a huge, fun trip
on the cheap. Well, in that same vein, I am here to tell you that one can
execute a successful book marketing campaign on 25 emails a day. Yes, you read
Now, 25 may seem like a lot or little, depending on your perspective. At six days a week, 50 weeks a year, that is 7,500 emails. But it only averages out to about one an hour. That’s nothing, right?
The key to a successful email book marketing campaign is:
*Having a relevant, targeted, accurate list of emails — do your research
*Crafting a strong but brief message with a worthwhile offer
*Not sending attachments or looking spammy
*Using services like Mail Chimp for bulk e-mailings
*Using a short, eye-catching subject line
the purchase of unvetted or non-targeted email lists
So, who will you send emails to? You will need to research those of whom you feel represent your ideal reader. Actually, you hope to target people who serve many potential readers. Bulk sales is the name of the game. Email influencers, organizations, companies, schools, churches, government agencies, and non-profits.
25 is not a magical number. In fact, it is completely made up. But it is a starting point — a minimal goal that should and can be met — and even wildly exceeded. Book marketing is a numbers game — the more you do, the better your chance of success — provided you implement quality controls for your efforts.
Don’t let these doom you:
Just because you were declined, doesn’t everyone will turn you down.
*No response. No one likes crickets, but that silence is the sound of clapping. Yes, soon you will hear the roar of victory.
mindset. Hey, there is simply no upside to toss in the towel when things are
slow and dull. You can only win it if you are in it.
*Tired and lazy. Get some sleep, take some vitamins, and wake up from your stupor. You can rest when you are dead.
*Injured/sick. Take a Tylenol and email away. It you can hold a cellphone, you can send emails.
*Busy at work, chores, family demands. No excuses. Carve out 30-60 minutes daily to do the thing you need to do to push your writing career.
comes up. Shit happens, but your daily life is not in crisis control. Allow for
hiccups and then get back to work. Don’t use other drama as an excuse to fail
Run out of people to contact. Impossible. Do more research. Expand your idea if who to target.
*Tech issues. Sure, a computer can die once or wifi can crap out, but generally, the dog did not eat your homework.
Most emails that you craft should use varying versions of your core message. For instance, you may have a version for bookstores to seek speaking appearances, to media outlets to be interviewed, to bloggers to guest post, to a certain type of group for bulk sales, etc. Sure, you look to customize and personalize where possible, but most of your emails are based on prepared chunks of text that are about you and your book.
What really takes up time is researching emails. Often you need to find websites of a category target. Let’s say you wrote a book about addiction. You may want to contact recovery groups such as AA. You would search for their chapters. Click on each site. Find the right contact. Send the email.
Repeat and rinse.
Sending 25 emails a day could be done in just a few minutes or a few hours, depending on your skill set, marketing savvy, and the types if people you seek out. But one way or another, you can do it today. And tomorrow. And the next day. Any kind of decent offer to a targeted list will yield results — and your number of successes rises with increased outreach.
Europe on $5 a day? You can get that much in coffee daily, but not much else. 25 emails a day is a great deal.
Need Book PR Help?
Brian Feinblum, the founder of this award-winning blog, can be reached at firstname.lastname@example.org He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in helping thousands of authors in all genres.
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About Brian Feinblum
Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent. This was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: .