Thursday, November 11, 2021

Will You Play Author Squid Games?


Netflix’s most popular piece of entertainment this past month is a thought-provocative, albeit immensely violent import from South Korea, called Squid Games. It occurred to me that the series, though about money, life, morality, and what we sacrifice to survive, can also be a model for authors to follow in how they approach their book marketing.

The basic premise of the show is that people with debts and troubled lives are targeted to participate in a game promising great riches. But there is one catch: You must risk your life and eventually take the lives of others if you are to “win” a series of six games.

Along the way, there is a lot of strategy, guessing, corruption, and creative interpretations of the rules. It plays out in unpredictable ways. What was interesting to see is how some players would team up in ad hoc alliances in hopes of thwarting off death — until they eventually realize they are alone in a zero sum game where in order for one to win, another must lose.

Who could you trust not to backstab you?

How does your sense of morality hinder or help your success?

How do you know if you selected well?

What if you bet on the wrong horse?

Well, authors should be able to relate. They compete with each other every day and yet they cooperate with each other, too. Collaboration is the way to go… until going solo serves your interests better.

What holds authors back from winning their own Squid Games?

Many do not believe in themselves enough to seek help. Without believing enough in their work, they are not motivated to seek out others to advance their career.

Many more fear putting themselves out there, perhaps afraid of failure. By not playing the marketing game they automatically can’t win, but they don’t necessarily feel they lost a game that they did not play.

A bunch of authors believe too much in themselves to get help. Their ego tells them they have done enough, that their writings are so maddeningly genius that they will inevitably be discovered, praised, and rewarded.

Some just don’t know how to play the game, where the quality of one’s book marketing efforts has to far exceed the quality of their writings. In fact, there is often little correlation to content superiority and one’s marketing campaign.

There is also plenty of luck in the Squid Games. Certainly, luck is a big element in book marketing. But it is not so random or unpredictable. Luck comes to those who put themselves in a position to get lucky. They play the game, hard, daily, and well. They create opportunities for themselves and increase their odds of getting lucky. They take risks.

Do you have the killer instinct in you? Are you ready to play Author Squid Games?


Contact For Help

Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in helping thousands of authors in all genres.


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: 





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