1. Update or set-up your email signature to include your new book’s title and website.
2. Join FB or LI groups of like-minded genre authors or of fans of your type of books.
3. Inform online influencers, bloggers, and podcasters of your book – not just that it exists or what it’s about, but why they should care.
4. Build or revise your web site to feature your newest book.
5. Create a calendar to plan out your marketing activities and PR needs.
6. Build up a bank of content that you will need for your blog, podcast, and social media platforms.
7. Send emails no more often than once a month to people you have on your list. Keep building the list by giving away free content in exchange for one’s email address.
8. Create an elevator speech that includes what your book is about, why you are best qualified to write it, who it is for, and why people need/want it. Keep to about 200 words or a 30-40-second speech.
9. Define your reader’s targeted demographics and start to make note of where they exist – online and in the real world.
10. Explore sites that market books, such as BookGorilla, GoodReads, KindleBoards, BookBub, etc.
11. Get close friends and family to:
-Buy your book on amazon and leave book reviews.-Ask their friends and family to do the same.
-Post on social media about your book.
-Buy multiple copies to give as gifts.
12. Identify your keywords for Search Engine Optimization.
13. Post your information on Amazon Author Central.
14. Consider running FB, Amazon, or Google ads for your book ONLY if you have published three or more books, OR, your book is on a hot, must-have topic, such as: How to Get Rich, How to Get A Job, or something that has a bigger pay-off other than just selling a book. Maybe you have a pricey webinar or you sell other products and services. Advertise those – or the book, if it leads to higher-cost items being sold.
15. Set up Google Alerts to monitor your name, your book’s title, and your book’s genre/industry.
16. Research appropriate book awards and apply if your book qualifies.
17. Give away free books – e-books and or print books – to promote yourself.
18. Create these marketing materials:
19. Consult www.brownielocks.com to see what holidays, anniversaries, or honorary days tie into your book’s subject matter. Use them as an excuse to market your book.
20. Create a QR code that people can scan to buy your book.
21. Inform your college alumni association/magazine about your book.
22. Contact bookstores, libraries, and other places to speak about your book.
23. Create a list of news media you plan to reach out to – and draft pitches that you want to send. Find magazines, blogs, and websites that you can explore for book reviews, interviews, feature stories, or honorable mentions.
24. Seek out paid book reviews from legit reviewers and book publishing journals.
25. Create a two-minute author video or book trailer and share it on you Tube.
26. Host live events on FacebookLive, YouTubeLive, InstagramLive, Meetup, etc.
27. Solicit testimonials or endorsements from people with an expertise or respected title, like a best-selling author, professor, professional, or executive/manager at a company, non-profit, school, or government agency.
Need Book Marketing Help?
Brian Feinblum, the founder of this award-winning blog, can be reached at firstname.lastname@example.org He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!
More Great Life Advice When Marketing Books
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Authors, Always Speak Your Mind
23 Errors Authors Must Avert
Authors Must Actually Learn What They Think They Know
Do Good Writers Only Come From Bad Things?
How To Go From A Writer's Mindset to A Marketer's Mindset?
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About Brian Feinblum
Brian Feinblum should be followed on LinkedIn. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent. This award-winning blog has generated over 3.4 million pageviews. With 4,600+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: www.linkedin.com/in/brianfeinblum.