Does Your Book Marketing Need Surgery?

 

 

A few weeks ago, I underwent arthroscopic surgery on my left knee. My hope and belief is that the procedure will position my knee to be stronger and maybe even pain-free. It was worth a shot. The same could be said for many of the book marketing campaigns of authors. They may need to undergo an operation of sorts.

The knee had been nagging me for some time, and once I saw that I was limited in my ability to bend or walk for distance or move with any speed, I knew it was time to go beyond rest, physical therapy, or a cortisone shot (which addresses some arthritis that is there, too).

I figure, at 57, I can have many years left and I want them to be quality years. My mom, 83, waited a long time before she finally committed to doing a full knee replacement on her right knee this past spring.

Authors tend to limp along with their handicapped version of a book marketing campaign. They hope things improve tomorrow but usually they just hobble along, not doing all that they should. Nor do they do it as well as they could. What they need is a PR surgeon.

If your book marketing, for whatever reason has languished or doesn’t seem to yield expected or desired results, do not hesitate to seek outside professional help. There is little reason to simply hope and pray that it will improve; you must actively change course and get the benefits of the guidance, skills, and resources a seasoned book marketer brings to the table.

Self-diagnosis of what is ailing your book publicity efforts may be wrong. Or, it may be correct, but you lack the ability to treat yourself. Third-parties are often needed to come in and fix things.

Does your book marketing need surgery? If you want to run or even walk, and not be content with a painful crawl, call in for some help and mend your broken publicity campaign.

 

Need PR Help?

Brian Feinblum, the founder of this award-winning blog, with over 3.9 million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

Brian Feinblum should be followed on www.linkedin.com/in/brianfeinblum. This is copyrighted by BookMarketingBuzzBlog ©2024. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.9 million pageviews. With 4,900+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and director of publicity positions at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.