How Authors Motivate To Market Their Books

 

Authors tend to operate out of one of two modes: avoiding a rejection and negative feeling or pursuing something rewarding and fulfilling. 

 

The act of writing, however, can be both.

 

Though it can yield productive benefits and is an enjoyable act, it is also an act of escapism. So, though one’s writing can be potentially rejected or rewarded, the very experience of writing can allow writers to both escape the real world and feel fulfilling.



Writers actively seek the avoidance of:

 

* Pain

* Loss

* Fear

* Anger

* Stress

* Disappointment

* Rejection

* Work

 

They seek to pursue that which rewards them: 

 

* Time

* Money

* Fame

* Fun

* Feeling Good

* Vacations

* Praise

 

When it comes to marketing a book, most authors develop hives. They don’t know what to do, don’t know how to do what they learn needs to be done, or they know what to do and how to do it, and have the skills to do it — but they lack the time or the will to do it. 

 

Authors have a few choices:

 

* Suck it up and do what needs to be done.

* Outsource what you can’t or won’t do.

* Accept the fact that something just won’t get done.

 

Or, they can call upon all three and combine forces to attack the marketing of their book.

 

So, what should motivate an author to market their book? Reality. Fear. Hope. 

 

The reality simply is a book has little chance of being discovered without you pushing and promoting it. So, understand that no matter how unique, great, interesting, or powerful your book may be, it will die if you don’t give it a chance, if you don’t take ownership of its marketing fate.

 

Fear can be a powerful motivator. Are you afraid that your book will fail? Ok, then do something to avoid what looks to be an inevitable fate and assert yourself and infuse your book with a marketing boost.

 

Hope is also a strong motivator. It drives us to try hard and long to reach success for what we believe in and stand for — your book.

 

Call upon whatever you need to, but don’t run from the facts: You must market your book or get help — or both. Otherwise, embrace the consequences of doing nothing: a dead book. 

 

Need PR Help?

Brian Feinblum, the founder of this award-winning blog, with over 3.9 million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

Brian Feinblum should be followed on www.linkedin.com/in/brianfeinblum. This is copyrighted by BookMarketingBuzzBlog ©2024. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.9 million pageviews. With 4,900+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and director of publicity positions at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.