Publishing Needs All Americans To Be Online!

 

 

A Pew Research Center study three years ago identified that seven percent of Americans do not use the Internet. That number dropped to five percent this January. Still, that means millions of people are living lives in the last century.

Even worse, one in five Americans lack Internet access at home. As of October 2022, the National Telecommunications and Information Administration (NTIA) reported that nearly one in five US households — or 24 million households — are not connected to the Internet at home.

So what does this mean for the book world?

There are tens of millions, due to literacy, education, age, culture, and economics who live disenfranchised lives. If only they had access to free or inexpensive books! We need everyone to be online — and on board — for this to happen.

One positive result of the pandemic was that more people went online in the past four years. When schools and businesses closed their doors — and friends and families self-isolated — an urgent push was made to get people online. Still, it is hard to imagine that tens of millions of Americans lack Internet access at home.

Whether prices for services can come down or the government helps impoverished people, we must eliminate any financial barriers to getting everyone online.

Society wins when we have an informed society, where everyone has equal access to the core tools and basic resources one needs to survive and thrive in a modern-day society. And if the book world wants to grow it will need to grow everyone’s access to the Internet.

Need PR Help?

Brian Feinblum, the founder of this award-winning blog, with over 3.9 million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

Brian Feinblum should be followed on www.linkedin.com/in/brianfeinblum. This is copyrighted by BookMarketingBuzzBlog ©2024. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.9 million pageviews. With 4,900+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and director of publicity positions at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.