21 Book Marketing Affirmations For Authors

 



·         I have no shot at winning the game if I don’t play it. I will go out there and market my book! 

·         I trust in my ability to handle the book marketing challenges that come my way. 

·         I will write, create, research, question, and deliberate about book marketing, but above all, I will take action. 

·         I am in control of my marketing — what I think about, what I feel about it, and what I do about it. 

·         I will take ownership for the marketing of my book. 

·         I release myself of the need to compare my book to others and instead, I embrace my uniqueness. 

·         I shall think opportunistically, both to make my own opportunities and to act on opportunities that present themselves. 

·         I give up the need for book marketing perfection and embrace my imperfections, shortfalls, and lack of certain skills. 

·         I shall take a holistic approach to my book marketing, utilizing some combination of applying for book awards, buying professional book reviews, being active on social media, pursuing traditional news media for exposure, participating in speaking events, advertising, having a web site, giving books away, and creating content to promote a book, such as my own blog, podcast, or free, downloadable content. 

·         I always have the power to change my thoughts and can rewrite my book marketing story. 

·         I must be collaborative with others to market my book. 

·         I will strive better than to be lazy cheap, or ignorant of what can be done to market my book. 

·         I shall embrace uncertainty with curiosity, enthusiasm, and confidence when it comes to my book promotions. 

·         I chose to focus on the things I can control when it comes to marketing my book — and let the rest go. 

·         I am open to listening to the advice of book marketing experts and making the changes that must be made in order to achieve better book sales results. 

·         I forgive myself for past book marketing mistakes and release myself of any guilt, shame, or anger. 

·         I am defined by my efforts to market my book. 

·         I am able to choose a life filled with book marketing joy and writing bliss. 

·         I am deserving of book sales success, but I also know that I must commit my mind, time, money, and energy to achieve it. 

·         My book deserves to be read, praised, and enjoyed. 

·         I have the strength and resilience to overcome any book marketing challenge. 

Do You Need Book Marketing & PR Help?

Brian Feinblum, the founder of this award-winning blog, with over four million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

This award-winning blog has generated over four million pageviews. With 5,000+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2025.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully).

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum