Saturday, May 2, 2026

Do Authors Charge Enough?



I had to ship back two pairs of sneakers that came to me in the wrong size — an 11 wide width instead of a regular 11. I rushed out of the house with a box and label but did not tape it shut. When I got to the counter of a UPS shipping store the clerk said it would cost $3.25 to have him tape it up. It was free until December — and then they decided to upcharge customers.

Can you imagine that a business that makes a lot of money on shipping markups is going to charge a ridiculous amount for tape?

He used three strips of tape that took four seconds to apply. Those three strips of tape, as a percentage of the roll, were far below one percent. They get those rolls in bulk at less than a two bucks. So a $2 roll at one percent is two cents. I paid 162 times that. Not a bad profit — something like nearly six hundred dollars in pure profit off of a single role of tape!

You might say they charge because they can. It is capitalism 101. You may say it is a discouragement fee, to avoid more people like me coming in and needing help. Or, you can just say they are ripping me off in a blatant money-grab and screwing me!

I hate them and don’t want to use them. But they are convenient and all of these places overcharge. It disgusts me. But I am also drawn to it, seeing how authors could be charging more for what they do.

Many writers want readers and will give their books away or lower the price to the point it costs them money on every sale. Maybe they need to stop all of that. Start charging your worth! No more discounts or freebies.

Perhaps you can charge for other things. Package your book with a public presentation. A ticket can cost $25 — $18 for the book and $7 extra is bundled in for your talk.

It is time for writers to embrace the benefits of entrepreneurship. It may not be in your DNA but you need to think of yourself as a business first, less a charity.

You are worth more. Now go collect your money!

Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 6,200,000 page views. With 5,600+ posts over the past 15 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully) and (https://pubspot.ibpa-online.org/article/10-things-my-dog-taught-me-about-marketing-books). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, three times at BookCAMP, Independent Book Publishers Association, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, five times at Morgan James Publishing Red Carpet, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum

 

Friday, May 1, 2026

Interview With Author Ronald W. Luce (R. Luce)

  

1. What inspired you to write this book? It was inspired by my desire to challenge stereotypes about gay men and the desire to create a quality literary work that provides a multi-level reading experience for serious readers of literature.  

2. What exactly is it about — and who is it written for? The book is about the relationship of two men who happen to be gay, one of them a police officer, and the other (narrator) a writer with a trauma background who is attempting to revitalize his career as a writer after engaging in self-destructive behaviors. Jake (the police officer) calls upon Rob (narrator) to consider writing about a 100-year-old, mystery. Attracted to one another, they pursue the story though Rob doubts it is going to be successful. As the men interact, Rob is pulled into crimes Jake is pursuing as a police officer—crimes that affect both Jake and Rob as they become targets of a corrupt former police officer’s wrath. More importantly, this is a novel about perseverance, beating the odds, finding love in a world that isn’t welcoming of people who are “different” (gay). It is a novel that breaks many of the stereotypes attached to gay men, and a story about surviving trauma. I write for sophisticated readers who enjoy language, character-driven stories, psychological depth, and literary quality.  

3. What do you hope readers will get out of reading your book? First and foremost, I hope the reader will feel pleasure in the reading experience itself and will walk away from the last page feeling they are sorry the book has ended. I hope readers will come away feeling that diversity is not something to be afraid of or ashamed of. I hope readers will come away feeling like they have experienced the complexity of human relationships and find connections to their own lives as humans making sense of the difficulties of living.  

4. How did you decide on your book’s title and cover design? The title comes from the character talked about from the long past incident that caused Jake to contact Rob (100+-year-old mystery) where a young man was hanged by a mob for murdering three people (though his guilt was never proven). I like the concept of the past always being a part of the present. No one in the novel knows for certain where Nathan’s grave is, but his presence is felt by Jake and Rob.  

5. What advice or words of wisdom do you have for fellow writers – other than run!? Write because you must, not because you want to be rich and famous. If you get published and become rich and famous, great! But wealth and fame should not be your primary focus. Write well and write as though the world depends upon your view of it. The writing itself is the ultimate reward.  

6. What trends in the book world do you see -- and where do you think the book publishing industry is heading? It is becoming painfully obvious that writers have to do more of the background work for publishing than the days when publishers handled much of the promotional work.  The writer is incurring most of the costs of publishing and is having to become more of a self-promoter. More of a writer’s time as a writer and thinker has given way to spending significant amounts of time finding and paying for services and in self-promotion. The public, in general, doesn’t seem terribly interested in quality literature. The focus seems to be on “quick reads,” simple storylines, and escapist lit.  

7. Were there specific experiences in your personal life or career that came in handy when writing this book? Yes: early childhood trauma, beating the odds imposed by poverty and poor parenting, depression and anxiety, achieving a successful career, trying to deal with being gay despite the cultural shame attached to it.  

8. How would you describe your writing style? Which writers or books is your writing similar to? My writing style is complex and demands a reader’s involvement in the work. Though I always seek to be clear and straightforward about what is happening within a storyline, I tend to be poetic at times when it comes to philosophical underpinnings of the work. I’d like to think that my passion for quality literature comes through the texts I create and that I have found ways to bring what I learned from Faulkner, Hemingway, Steinbeck, and Fitzgerald (and others) into a style that is uniquely my own.  

9. What challenges did you overcome in the writing of this book? Trying to maintain the multiple threads of the story and use them to lead the reader to what I consider ultimate truths about the world in which we live: The universe is indifferent to us; humans transcend that indifference by their attempts to make meaning and establish reasons for existing and maintain hope despite all evidence to the contrary. 

10. If people can buy or read one book this week or month, why should it be yours? Walking on Nathan’s Grave is a gripping story about the power of love and hope to counter the ugliness the world too often throws our way: trauma, hatred of others different from ourselves; and lust for power and money. Great characters, great storylines, psychological depth … What’s not to love? It is a work worthy of America’s great writers.

About The Author: Ron Luce has published three two novels, two nonfiction works, and an anthology of his short stories, poems, a novella, and a play. He has served as an editor of journals and books, and published numerous professional articles related to the teaching of writing during his years as a professor of English. He has a B.A. from SUNY, College at Brockport and an M.A., and PhD from Ohio University, Athens, Ohio. In addition to writing, he has performed in and directed a number of plays (community theater) and has created many works of art—largely in oils, acrylics, and watercolors. For more information, please see: www.rluce.net.


Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 6,200,000 page views. With 5,600+ posts over the past 15 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully) and (https://pubspot.ibpa-online.org/article/10-things-my-dog-taught-me-about-marketing-books). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, three times at BookCAMP, Independent Book Publishers Association, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, five times at Morgan James Publishing Red Carpet, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum

 

 

Interview With Award-Winning Horror Author Caytlyn Brooke

  


  

 

1.     What is your upcoming book, Will The Devil Help Me Now?, about — and who is it written for? Will the Devil Help Me Now? is a gothic historical fiction thriller set in 1649 Scotland about the dangers of mob mentality that dominated the witch persecution era. Everyone knows the story of Salem, however Scotland’s history is far worse. Thousands of women were killed over the 175 year “witch plague.” This story is about two sisters who stand accused, but rather than wasting their breath pleading their innocence, they use their knowledge of botany to poison and corrupt the town’s water and food supplies to destroy as many people as possible. This story is for anyone who has ever been manipulated into silence—sometimes you can’t kill them with kindness, sometimes you just need to kill them.

 

2.     What do you hope readers will get out of reading your book? We are living in a very tense political climate right now where both sides believe that they are unequivocally right. This is nothing new, however rather than agreeing to disagree and moving forward civilly, many people adopt a sense of moral superiority along with their views and deem anyone who disagrees as a bad person, thereby justifying any violence that may befall them, because “they deserve it.” My hope with this novel is to shed light on the hypocrisy, to detail the dangers of mob mentality and the abandonment of critical thinking. I also hope to bring awareness to the innocent women unjustly burned and murdered all those centuries ago.

 

3.     How did you decide on your book’s title and cover design? While I was on an Outlander tour in Scotland, our tour guide realized that I was an author interested in the witch plague history. He played an album for me by an incredible band, Heal & Harrow. Their songs instantly transport you to the Scottish Highlands and are sung in English and Gaelic. What was unique though, they commissioned a story in which real letters and journal entries were used from accused women from the 17th century and wove them into their lyrics. One of the songs, titled, Lilias, there is a line that says, “So if I am a witch, will the Devil help me now?” The song itself confronts the hypocrisy of the claims of witchcraft, and it stuck with me the entire trip. I reached out to the band members and asked if I could entitle my book, Will the Devil Help Me Now? and expand on the images their songs rendered and they said yes! For the cover, I wanted to evoke a journal to parallel the letters as well.

 

4. What inspired you to write this book? All of my books feature the theme of women empowerment. Coupled with violence against women during this time, it lit a fire in me. Not only were women the majority of the population accused and killed, but even before, men had developed inventions and punishments to silence women or make them more docile. The scold’s bridle, which is an iron mask with a tongue depressor made to make the woman wearer drool excessively, is one such invention I feature in the book. If that weren’t humiliating enough, they would also tie a bell around her neck to encourage a larger audience. It’s degrading and inhumane, so I wrote two women who embraced their fate and showed men just how dangerous they could truly be.

 

5. What advice or words of wisdom do you have for fellow writers – other than run!? Write what you love and what inspires you. So many authors chase trends and throw in popular tropes to try and appeal to the newest audience. Yet, most of the time, their stories and worlds and characters feel forced and shallow. With the explosion of Booktok, trends come and go so fast that by the time you’ve finished writing to market, the landscape has already shifted, and you’re left with a book no one wants to read because a certain trope was so overdone. Write a quality story you are proud of and your readers will find you.

 

6. What trends in the book world do you see -- and where do you think the book publishing industry is heading? In the last two years alone, genres such as Romantasy, Thrillers, and Spicy Romance have erupted in popularity. As mentioned above, Booktok is a massive driving force behind this and if authors are lucky enough to go viral, their career will take off. I’ve seen a large shift toward publishers choosing books with desirable “vibes.” I feel as if the quality of many trad published books are declining, because publishers simply want to capitalize on whatever is popular and produce it as fast as they can. That, complete with special editions featuring sprayed edges, foil covers, and professional narration, make books seem more like a decorative product. No longer are stories written to linger with readers and make them ruminate. Instead, it feels like a race to consume as many best-sellers as possible so readers can check the box and tell their followers on social media. I hope it slows down and success is determined not by how many followers the author has, but by the quality of their writing.

 

7. Were there experiences in your personal life or career that came in handy when writing this book?  Two other themes in this book are the bond between sisters and the power of motherhood. My sister is my very best friend and two years ago, I almost lost her in a near-fatal car crash. Having such a close relationship with her helped develop the sisters’ bond in the novel because it challenges the saying, I would do anything for her. She understands me in a way no one else does and I believe loving her made the characters more genuine. I am also a mother of two and much to my husband’s chagrin, the children in the book do not fair well. Ever since I realized I was pregnant with my first, intrusive thoughts linger in the back of my mind every time we leave the house. As parents, all we want to do is protect our children, but what happens if we can’t? Having my own kids helped put me into the main character’s mind set and truly step into her shoes.

 

8. How would you describe your writing style? Which writers or books is your writing similar to? My writing style has been on an evolving journey. When I first started writing, I tried to be as descriptive as possible and heavily favored action scenes. When I was in England, I picked up numerous books by UK authors and fell in love with their prose. I was mesmerized by their restraint, their vivid yet lean descriptions. I learned that less is more and with this book in particular, I challenged myself to edit my flowery nature and tighten my writing and become more concise. Madeline Miller is one of my favorite authors, as well as Virginia Feito. I hope to emulate their beautiful and powerful voices.

 

9.       What challenges did you overcome in the writing of this book? Operating restraint regarding description was a big challenge, but I enjoyed pushing myself. I also had to do a lot of research to ensure the book’s historical accuracy, my editor Sam Parrish was amazing in this regard. My Google search history probably put me on a watch list because every day I was researching plant toxicity, which flowers were the most lethal, and the process of bodily decomposition after a fatal poisoning. The book, Botanical Curses and Poisons: The Shadow Lives of Plants by Fez Inkwright was an invaluable resource.

 

10. If people can buy or read one book this week or month, why should it be yours?

This is an imposing question for an introvert! I would tell a reader to pick up my book if they’re looking for something unexpected. I write very off-market, dark stories dredged up from a vulnerable corner deep inside myself. My books are not easy reads. They often discuss uncomfortable topics and situations, however, I believe that if we want to inspire true change, we first need to be able to read about them in a safe, fictitious venue to imagine ourselves in someone else’s shoes. My books are meant to be introspective and that’s often difficult for many readers. If you’re looking for an intense read that will stick with you, I hope you’ll give me a shot.

 

About The Author: Caytlyn Brooke is an award-winning author who loves writing stories where no character is safe. After majoring in Psychology at UAlbany with a special focus on fear response, she specializes in turning the mundane and routine into something frightening to keep readers on their toes. Caytlyn writes across a variety of genres and enjoys the freedom of not being creatively confined. She lives in the Soaring Capitol of America with her husband, two children, and a chonky orange cat. For more information, please see: https://caytlynbrooke.wixsite.com/booksbycaytlyn

 

Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 6,200,000 page views. With 5,600+ posts over the past 15 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully) and (https://pubspot.ibpa-online.org/article/10-things-my-dog-taught-me-about-marketing-books). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, three times at BookCAMP, Independent Book Publishers Association, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, five times at Morgan James Publishing Red Carpet, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum

 

 

 

Interview With Children’s Book Author Katie Baron

 

 


 

1. What inspired you to write this book?

The Crayon Caper was inspired by two things I love deeply: children learning to read with confidence, and the quiet magic that happens when a therapy dog walks into a room.

Archer and I visit schools, libraries, hospitals, and nursing homes as a therapy dog team. I have seen children soften, smile, try again, and open up when Archer is nearby. He does not need to do anything dramatic. Sometimes he simply sits beside a child, rests his head nearby, or offers a calm presence.

 

The other piece of inspiration came from a librarian who told me there were not a lot of beginner chapter book mysteries for young readers. That stuck with me. I loved the idea of creating a gentle, school-based mystery for children who are ready to move beyond picture books but may not yet be ready for longer, more complex middle grade novels.

I wanted to write a story where the dog was not a talking cartoon sidekick, but a real therapy dog whose body language, calmness, and connection with children help move the story forward. I also wanted the mystery to be kid-safe and engaging: exciting enough to make readers turn the page, but never too scary for the age group.

 

2. What exactly is it about, and who is it written for?

The Crayon Caper is a school-based mystery about a classroom where all the crayons have disappeared, a trail of glitter, a classroom full of suspects, and one very observant golden retriever named Archer.

 

The story is written for elementary-age readers, especially children who are transitioning from picture books into chapter books. It has short chapters, illustrations, mystery clues, humor, and heart. It’s written with teachers, librarians, parents, and reading specialists in mind because it naturally opens the door to conversations about friendship, anxiety, empathy, problem-solving, and paying attention to what others might be feeling.

 

At its core, it’s a cozy mystery for kids. But underneath that mystery is a story about noticing, kindness, and learning that sometimes a child who makes a mistake is not a “bad kid.” Sometimes they’re a kid who needs help.

 

3. What do you hope readers will get out of reading your book?

First, I hope kids enjoy the story. I want them to feel that wonderful “just one more chapter” feeling.

Beyond that, I hope readers come away with a better understanding of therapy dogs and the real work they do. Archer does not solve the mystery by talking or performing tricks. He helps by being calm, observant, and connected to the people around him.

 

I also hope children see that feelings can be clues too. Worry, embarrassment, jealousy, fear, and guilt all show up in classrooms, even when children do not know how to name them yet. If readers finish the book feeling a little more compassionate toward themselves and others, that would mean everything to me.

 

4. How did you decide on your book’s title and cover design?

The title The Crayon Caper came from wanting something playful, memorable, and a little mysterious. I liked the alliteration, and I loved that the word “caper” feels mischievous without feeling scary. That was important because this is a mystery for young readers, not a dark or frightening story.

 

For the cover, I wanted the design to tell readers exactly what kind of book they were picking up: a school mystery, a lovable therapy dog, colorful clues, and a story with warmth. I also wanted kids who are transitioning into chapter books to feel like, “This is a big kids book.” These readers are growing in confidence, and the book needed to feel exciting and grown-up enough for them, while still being approachable and inviting. The chalkboard-style series banner helps establish the school setting, while Archer and the crayon elements make the mystery feel kid-friendly and inviting.

 

The cover had to do a lot of work. It needed to appeal to children, reassure adults, and clearly signal that this is part of a larger series: Archer the Therapy Dog Mysteries.

 

5. What advice or words of wisdom do you have for fellow writers, other than run!?

Remember the promise you are making to your reader.

 

For me, the promise is not just “there will be a mystery.” The promise is that young readers will feel safe, curious, encouraged, and emotionally understood while they read it.

I would also tell writers to be willing to revise the parts they love, and to invite feedback from the people they are actually trying to reach. Sometimes a sentence or scene may be beautifully written, but if readers are confused, distracted, or not connecting with it, it may not be serving the story. That is hard to accept, especially when it is a part you love, but it is necessary.

 

I had friends, teachers, and even a fifth-grade English class read early versions of the manuscript and give me feedback. Their responses helped me see what was working, what needed to be clearer, and what young readers really connected with. Some of that feedback led me to revise scenes I was attached to, but the book became stronger because of it.

And finally, don’t underestimate the value of your real-life experiences. The things that feel ordinary to you may be the exact details that make your book feel authentic to someone else.

 

That is why I include information about real therapy dogs at the end of the book. In the story, Archer does some things that would never happen in the real world, and I wanted to be very clear about that. I love the fun of fiction, but I also feel a responsibility to help children and adults understand what therapy dogs really do, how they are trained, and what safe, respectful therapy dog interactions look like.

 

6. What trends in the book world do you see, and where do you think the book publishing industry is heading?

One of the biggest trends I see is that authors are expected to do so much more than write the book. Writing the book is the part I understand. What comes after the book is published is the part I struggle with: marketing, outreach, social media, bookstore events, school connections, newsletters, and all the behind-the-scenes work of helping readers actually find the book.

I think that is where publishing is heading, especially for independent and small-press authors. Authors are not just writers anymore. We are also community builders. We have to know who our readers are, how to reach them, and how our books can serve them.

 

In the children’s book world, I also see a growing need for books that are both enjoyable and useful. Parents, teachers, and librarians are looking for stories that support reading confidence, social-emotional learning, classroom conversations, and children who may need a little extra encouragement.

 

My hope is that even as the industry changes, we do not lose sight of what matters most: meaningful stories, authentic voices, and books that help children feel seen, supported, and excited to read.

 

7. Were there specific experiences in your personal life or career that came in handy when writing this book?

Absolutely. Both of my Archer books are rooted in my work with Archer as a therapy dog team.

 

In real life, Archer visits places where people may be nervous, lonely, overwhelmed, or simply in need of a little comfort. I have watched children read aloud to him when they were hesitant to read to adults. I have seen students light up because a dog noticed them. I have seen children connect with Archer in ways that reminded me how much communication can happen without words.

 

One of the children who inspired my writing is an autistic student we see during our regular school visits. His way of noticing Archer, understanding his body language, and explaining what Archer might be communicating helped inspire Charlie, one of the main characters in The Crayon Caper.

 

I have also seen Archer’s presence help during emotional moments. Once, a child was overwhelmed, and the adults were doing everything they could to support him. Archer quietly lay down beside him and rested his head on the child’s knee. Within a few minutes, the child’s body began to settle. Archer did not “fix” anything. He simply offered calm, steady companionship in a moment when that child needed it.

 

Those experiences helped me write Archer realistically. He is not a magical dog. He is a therapy dog, and his power is in his presence.

My school visits and reading events also helped me understand what keeps children engaged. Young readers want humor, mystery, pictures, movement, and emotional honesty. I tried to bring all of that into The Crayon Caper, while staying true to the real work therapy dog teams do.

 

8. How would you describe your writing style? Which writers or books is your writing similar to?

I would describe my writing style as warm, accessible, educational, gently humorous, and emotionally grounded. Both of my Archer books are rooted in helping people understand the benefits of therapy dogs, especially the way a calm, well-trained therapy dog can support children emotionally, socially, and academically.

 

My first book, Archer the Therapy Dog: A Read Together Book, is both a picture book for children and a grown-up book for the adults reading with them. It was written to help children understand what therapy dogs do, while also giving parents, teachers, librarians, and other adults a clearer picture of how therapy dog teams can support connection, confidence, and reading.

The Crayon Caper is written for a slightly older reader. It is a cozy illustrated chapter book mystery, but it is still educational at its heart. The story teaches children about therapy dog behavior, body language, empathy, anxiety, problem-solving, and the power of noticing how others feel.

 

I hesitate to compare myself too directly to other writers, but in spirit, my books combine the warmth of animal-centered stories, the accessibility of early chapter books, and the practical classroom usefulness of social-emotional learning books. My goal is to write stories that children enjoy, adults trust, and schools can actually use.

 

9. What challenges did you overcome in the writing of this book?

One of the biggest challenges was balancing the mystery with the emotional story.

For young readers, the plot needs to move clearly. The clues need to make sense. The chapters need to be short enough to feel manageable. But I also wanted the emotional arc to matter. I did not want the child at the center of the mystery to become a villain. I wanted readers to understand why someone might make a poor choice, and how a caring classroom community can respond.

 

Another challenge was writing Archer accurately. It would have been easy to make him too human or too magical. But Archer is a dog. He does not talk. He does not teach lessons with words. He notices, responds, comforts, and helps children feel safe enough to be brave.

Keeping him realistic while still making him central to the mystery took a lot of careful revision.

 

10. If people can buy or read one book this week or month, why should it be yours?

They should choose The Crayon Caper if they want a kid-safe mystery with heart, humor, and a golden retriever who helps follow the clues.

 

Inside the story is a gentle mystery that keeps kids turning pages, while quietly opening the door to conversations about feelings, friendship, and the real-life comfort therapy dogs can provide.

 

For children, I hope it feels like an invitation to be curious, brave, and kind. For parents and educators, it opens the door to conversations about feelings, problem-solving, and the real benefits of therapy dogs.

 

There are also free downloadable coloring pages, word finds, and other activities on my website, www.ArcherTheTherapyDog.com, so folks can extend the fun after the last chapter.

 

About Ther Author: Katie Baron is a children’s book author, therapy dog handler, and the proud “momma” of Archer, a golden retriever therapy dog. Through her books, school visits, and community programs, Katie helps children feel brave, calm, connected, and excited to read. Her newest book, The Crayon Caper, is the first in the Archer the Therapy Dog Mysteries series, a cozy illustrated chapter book series inspired by real therapy dog work and designed for young readers who are ready to move from picture books into chapter books.

 

Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 6,200,000 page views. With 5,600+ posts over the past 15 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully) and (https://pubspot.ibpa-online.org/article/10-things-my-dog-taught-me-about-marketing-books). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, three times at BookCAMP, Independent Book Publishers Association, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, five times at Morgan James Publishing Red Carpet, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum