Thursday, January 3, 2019

Book Trends For 2019


Image result for trends image

Authors, publishers, literary agents, book marketers, and those involved in the creation, editing, packaging, printing, distributing, selling, or promoting of books want to know what the book marketplace holds for 2019.

Just follow the trends:

·         Amazon will continue to grow
·         Barnes & Noble will continue to shrink
·         More indie bookstores will continue to open up
·         Audiobook sales, especially downloadables, will keep rising
·         Ebook sales will continue to slump
·        The Big 5 will still continue to dominate publishing’s best-seller lists and will likely grow with a few more acquisitions.

·         We will move towards 4,000 new books published daily in the US
·        The number of copies sold per new title will continue to decrease.
·         As wages increase and the economy grows, more money is available for book purchases

So what does this mean for the typical author?


  1. It means the landscape for books is steady – no disruptive technology or major shake-ups are expected.  However, the biggest challenges to the book industry succeeding come down to this:
  2. Will people continue to pay for content – books – when so much information is available for free – online, libraries, give-aways?
  3. With so many books being cranked out daily – and millions in backlist living forever – how will authors get discovered?

If the news media is fragmented or, in the case of traditional media, shrinking, how will authors market and promote their books effectively?

Perhaps authors need to look beyond books to be successful.  I don’t mean don’t publish books, but perhaps authors will make more money beyond their book.  For instance, if a book gets sold to a movie studio, you hit pay dirt.  If a book gets turned into an online course or is used to get paid speaking gigs, you’ve struck gold.  Re-sell and re-purpose your content – and use the book as a calling card to get media attention or leads to sell your other services or products.

Another book trend is legacy publishing.  More people than ever are creating books that will only be viewed by a select, small group.  Maybe grandpa writes his memoir for family members.  Or a college grad creates a photography portfolio in book form for perspective employers.  Or your aunt puts her recipes or poems into a book to be shared with the next generation of relatives.

The funny thing about trends is they just sprout up, seemingly out of nowhere.  It would be foolish to think everything from 2018 carries over into 2019.  So what lurks out there that could be an industry-changer?  What will be the next big best-seller?  No one really knows.  

Go be a trend-setter instead of a follower.


DON”T MISS THESE!!!

Step out of your book marketing prison



Do authors have the right attitude to succeed at book marketing?



While popularity of social media grows, traditional media still leads the conversation



Authors should see book marketing like going to a gym regularly



How to model success of authors for your own book publicity



How to be persistent when marketing books effectively



How authors convince media of their uniqueness



Authors should zoom in on book marketing now



How authors can communicate better when promoting a book



How authors can sell more books



No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE



Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.



Wednesday, January 2, 2019

Interview With Historian & Prison Author Paul Kahan, Ph.D.



Eastern State Penitentiary: A History


1.      What inspired you to write a book, Eastern State Penitentiary: A History, about a prison?
I actually worked at Eastern State for about 18 months as a docent (a tour guide/interpreter). I was in graduate school at Temple at the time, and I was particularly interested in museum work, so working at Eastern State Penitentiary was a great opportunity. When it came time to write my dissertation, I decided to explore the history of prison education programs in the United States and use Eastern State Penitentiary as a case study (later published as Seminary of Virtue). To do that, I needed a really in-depth history of the prison which simply did not exist, so I decided to write it!

2.      How did you go about researching its history?
Well, I used a lot of traditional sources: official reports, grand jury investigations, etc. These were great sources for the administrators’ version of the prison’s history, but records were also very “sterile;” what I wanted was a human perspective as well as an institutional one. Unfortunately, few records created by the penitentiary’s inmates have survived, particularly for the nineteenth-century. I overcame that by culling hundreds of stories about ESP from local, regional, and national newspapers and by using hundreds of pages of oral histories contained in the penitentiary’s archives.

3.      What challenges did you have in writing this book?
The biggest challenge is the shortage of sources documenting the inmates’ perspectives. Because ESP’s inmates were usually poor and uneducated, a fair percentage of them were illiterate. Even for literate inmates, their letters have not survived. Therefore, I had to develop strategies for telling their stories. One was an extensive search of the memoirs, diaries, and autobiographies of individuals who visited the penitentiary. Another was the oral histories of the penitentiary’s inmates, guards, and administrators. Last were newspaper and magazine articles that documented escapes, uprisings, and other unusual events in ESP’s long history.

4.      What was so unique about ESP?
ESP is the United States’ first penitentiary, or an institution designed to reform inmates. Previously, incarceration had been used sparingly and for brief periods of time (with the exception of imprisonment for debt), and punishments were usually physical. By the end of the eighteenth century, some people began arguing that sanctions for criminal behavior should serve a higher purpose: they should be calculated to reform lawbreakers. These ideas were put into practice in the 1790s at the Walnut Street Jail in Philadelphia, but only on a limited scale. They were also tried at a purpose-built prison in Pittsburgh, the Western State Penitentiary (opened 1826), but they really came into being at Eastern State Penitentiary (opened 1829). Here, all of the inmates were placed in individual cells and thereby segregated from one another. Though frequently called “isolation,” this was not the case: inmates were visited by a stream of prison officials, religious instructors, and outside visitors. This regimen, which came to be called the “Pennsylvania System,” became the basis for operating hundreds of prisons across the world (though it eventually lost out to the more economical “New York System”).

5. Were you spooked spending time at the prison?
Not at all. I spent thousands of hours in the prison, including staffing several overnight ghost hunts, and I never saw anything that can be described as supernatural or unusual.

6. Did anyone famous serve time there?
Quite a few, actually. Probably the best known is Al Capone, the famous gangster. In addition, well-known bank robber Willie Sutton was incarcerated at ESP during the 1930s and 1940s and even participated in one of the penitentiary’s most notable escapes. Importantly, the prison was also a tourist destination, attracting visitors such as Charles Dickens and the Prince of Wales (later King Edward VII).

7. Have any prisoners successfully escaped?
The depends on what you mean by “successfully.” If you mean “got outside the prison,” the answer is “yes, quite a few.” If you mean “were never recaptured,” that is an issue of some dispute. The prison recognizes only a single individual – Leo Callahan – who was not recaptured. However, in my research for Eastern State Penitentiary: A History, I came across several newspaper stories about inmates escaping and nothing about them ever being recaptured. Because of this, and because of the often fragmentary nature of the penitentiary’s records, I’m skeptical that Callahan was the only one who “got away with it.”

8. What do you think is the answer for America being the incarceration capital of the world?
Stop sending so many people to prison and improve economic and educational opportunities for poor Americans. The vast majority of people sent to Eastern State Penitentiary during its operational history were convicted of non-violent crimes (theft, forgery, etc.); almost all of these people were poor and faced significant barriers to supporting themselves economically.  Add to that “get tough on crime” measures like mandatory minimums and harsh sentences for drug possession and what you get is a recipe for our current predicament.

9. Do you have any family or friends that worked in law enforcement or were in prison?
No.

10. As a historian, what draws you to studying one thing over another?
That’s an interesting question. I am interested in policy and politics, and my work reflects that. My first two books – Eastern State Penitentiary: A History and Seminary of Virtue: The Ideology and Practice of Inmate Reform at Eastern State Penitentiary, 1829-1971 – were attempts to understand the evolution of America’s criminal justice system. My third book, The Homestead Strike: Labor, Violence, and American Industry, was an attempt to better understand the Tea Party and Occupy Wall Street movements by exploring one of the most famous labor disputes in U.S. history. My fourth book, The Bank War: Andre Jackson, Nicholas Biddle, and the Fight for American Finance, explored what I considered to be a key tension in American politics: that between technocratic competence and democratic accountability.

Another component in my work is my interest in Pennsylvania’s history. Right now, I am working on a narrative history of Philadelphia that will be published in 2020.

For more information, please see: www.paulkahan.com


DON”T MISS THESE!!!

Step out of your book marketing prison



Do authors have the right attitude to succeed at book marketing?



While popularity of social media grows, traditional media still leads the conversation



Authors should see book marketing like going to a gym regularly



How to model success of authors for your own book publicity



How to be persistent when marketing books effectively



How authors convince media of their uniqueness



Authors should zoom in on book marketing now



How authors can communicate better when promoting a book



How authors can sell more books



No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE



Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

2019 Gives Writers New Optimism


Image result for image optimism

There’s something about a new year that allows us to wipe our slate clean and start fresh.  We feel renewed, like the world was just given a grand re-set button and we are now allowed to be better or different than what we were the past year.  As writers and book promoters, we welcome an opportunity to become whomever we thought we always were but had never quite actually appeared to be.

A new calendar year is upon us and we make proclamations of how things should be and commit to resolutions to live as we envision ourselves to.  Somehow we ignore or forget that we fell far short in the past year of living our promises.  That’s okay, because 2019 discharges these debts and washes us of our blunders, missed opportunities, bad choices or unfulfilled promises.  This year, we sell ourselves on what will be different.

And why not?

Why can’t we do more of the good, less of the bad?  Why can’t we experiment or change our ways or take a few more risks?  Why can’t we overcome our fears, prejudices, and ignorance – and be much, much more successful than in years past?

Don’t look for reasons or excuses to justify your failures. Don’t look for signs that you will falter again.  Don’t work hard to convince yourself you won’t go an inch past your prior limitations.  Put all of that restraint into a closet and seal it shut.

We all could benefit from a pep talk, motivational seminar, inspirational book, or a good sermon at our community house of worship.  This is my pep talk to you:

·         You are a writer, so write.
·         Write often – and then edit.
·         Keep learning by doing – and by reading.
·         Fill a need or a void with your writing.
·         Find what’s interesting to you, what the public needs to know, and what will have a commercial life – the trifecta.
·         Keep promoting- it’s just as important as writing.
·         You have a unique voice because you are unique.  Write in that voice.
·         Never stop being, curious – assume nothing, follow your instincts.
·         It’s never too late to bloom as a writer, so keep trying.
·         Write multiple books, simultaneously, going from one to the other so that your creativity and passion stay fresh.
·         Realize that you only need to sell 10,000 copies of a book to a nation of 330 million and a world of 7.6 billion to be considered successful.
·         You don’t compete against anyone but yourself.  Let yourself win.
·         Work your creative muscle by writing often – but taking breaks – by consuming other content and by having a historical perspective on things.
·         Live to write and let your writing dictate your day.
·         Write today like you’re going to die tomorrow.
·         Writing is love – so give as much love to others as possible.

May 2019 give you a new perspective on a better writing life!


DON”T MISS THESE!!!
Step out of your book marketing prison

Do authors have the right attitude to succeed at book marketing?

While popularity of social media grows, traditional media still leads the conversation

Authors should see book marketing like going to a gym regularly

How to model success of authors for your own book publicity

How to be persistent when marketing books effectively

How authors convince media of their uniqueness

Authors should zoom in on book marketing now

How authors can communicate better when promoting a book

How authors can sell more books

No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE


Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

Tuesday, January 1, 2019

How Authors Should Zoom In On Book Marketing



Image result for camera zooming image

A few weekends ago I watched my son pursue his fascination with photography.  He’ll be 14 next week and has dabbled with the hobby on and off over the years. He was never really armed with having anything but the camera on his phone or a ten-year-old digital camera with limited capabilities. But he recently bought a “real” camera with some special lens that give him the range he previously lacked.

As I watched him snap off hundreds of photos in a matter of minutes I realized that the act of taking photos allowed him to not only express his creativity but to really see the world differently.  A zoom here, or a shadow there, and you can start to see a whole new reality open before him.  I couldn’t help but think authors could learn from this and take a new perspective to book marketing.

I don’t mean that authors should take up photography, though if they did they would not suffer for it, but they should begin to attempt to see things differently.  Just as my son would focus his lens on things he normally wouldn’t look at otherwise, authors should start to see opportunities in ways or places they previously had not.

As my son would crawl into spots or climb things he normally wouldn’t venture towards, with a camera in hand, he has the excuse and courage to wander around.  There he was, going up a hill of rocks, walking across a fallen tree with no safety net, and nuzzling the grounds from an angle only seen by dogs.  All in the name of capturing an image never seen before.

Authors need to look at the book marketing landscape and see things differently, putting aside assumptions, fears, or beliefs they have seen things fully.  There are always new ways to look at things. Focus your attention on opportunities you never knew existed or see old things in a different way.

Ok, so what’s a practical way to use this?

·         Question how you’ve been doing things. Are you operating under myths or incomplete truths?
·         Did you fully explore and engage your ideas on how to best promote yourself?
·         Have you tried to view things from a different perspective, such as trying things you had ignored or dismissed?
·         Can you get help from others – or invest in tools and resources – to help you do things differently?
·         Have you examined all opportunities as thoroughly and close up as you need to do?

My son’s photos of close-up objects with a zoom lens from an unusual angle would actually distort the image to the point it was unrecognizable. He had transformed his surrounding environment into a whole new universe.  You can do the same with your approach to book publicity.

DON”T MISS THESE!!!

How authors can sell more books



No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE



The Commandments of Author Networking



Does Book Publishing Use A Fixer Like Ray Donovan?



Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.