Authors,
publishers, literary agents, book marketers, and those involved in the
creation, editing, packaging, printing, distributing, selling, or promoting of
books want to know what the book marketplace holds for 2019.
Just
follow the trends:
·
Amazon
will continue to grow
·
Barnes
& Noble will continue to shrink
·
More indie
bookstores will continue to open up
·
Audiobook
sales, especially downloadables, will keep rising
·
Ebook
sales will continue to slump
· The
Big 5 will still continue to dominate publishing’s best-seller lists and will
likely grow with a few more acquisitions.
·
We will move towards 4,000 new books published
daily in the US
· The
number of copies sold per new title will continue to decrease.
·
As
wages increase and the economy grows, more money is available for book
purchases
So
what does this mean for the typical author?
- It means the landscape for books is steady – no disruptive technology or major shake-ups are expected. However, the biggest challenges to the book industry succeeding come down to this:
- Will people continue to pay for content – books – when so much information is available for free – online, libraries, give-aways?
- With so many books being cranked out daily – and millions in backlist living forever – how will authors get discovered?
If
the news media is fragmented or, in the case of traditional media, shrinking,
how will authors market and promote their books effectively?
Perhaps
authors need to look beyond books to be successful. I don’t mean don’t publish books, but perhaps
authors will make more money beyond their book.
For instance, if a book gets sold to a movie studio, you hit pay
dirt. If a book gets turned into an
online course or is used to get paid speaking gigs, you’ve struck gold. Re-sell and re-purpose your content – and use the
book as a calling card to get media attention or leads to sell your other
services or products.
Another
book trend is legacy publishing. More
people than ever are creating books that will only be viewed by a select, small
group. Maybe grandpa writes his memoir
for family members. Or a college grad
creates a photography portfolio in book form for perspective employers. Or your aunt puts her recipes or poems into a
book to be shared with the next generation of relatives.
The
funny thing about trends is they just sprout up, seemingly out of nowhere. It would be foolish to think everything from
2018 carries over into 2019. So what lurks
out there that could be an industry-changer?
What will be the next big best-seller?
No one really knows.
Go be a trend-setter instead of a follower.
Go be a trend-setter instead of a follower.
DON”T MISS THESE!!!
Do
authors have the right attitude to succeed at book marketing?
While
popularity of social media grows, traditional media still leads the conversation
Authors
should see book marketing like going to a gym regularly
How to
model success of authors for your own book publicity
How to be
persistent when marketing books effectively
How
authors convince media of their uniqueness
Authors
should zoom in on book marketing now
How
authors can communicate better when promoting a book
How authors can sell more books
No. 1 Book Publicity Resource: 2019
Toolkit For Authors -- FREE
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