When
it comes to marketing a book, certain skills can be taught and learned, while
other traits may just come more naturally to some people. I would have to think that persistence is
something anyone can practice, provided they are dedicated to it. So how does one effectively use the act of
persistence to successfully promote a book?
First,
let’s define persistence. To me, it is
the act of pursuing something and relentlessly following up until you obtain
your desired goal or truly feel you need to try a different avenue.
Just
because you ask, doesn’t mean you shall receive, but if you don’t ask, you
assuredly shall not receive. Try you
must, again and again. Persistence
yields results.
Second,
let’s think about what persistence really looks like on the book marketing
landscape.
Persistence
is getting an answer to your query, not settling for being ignored or feeling
fulfilled by a lack of response.
Persistence
is about trying to get a “no” converted into a “yes.”
Persistence
is about at least getting a partial “yes” instead of an across-the-board
rejection.
Persistence
leads you to fine-tune and redefine what you are asking for, including how you
ask, and whom you ask.
Persistence
is a frame of mind, a way of living, a value that underlies all other
values. You simply believe in yourself
and refuse to settle for less.
Persistence
means you don’t give up and you don’t make excuses. Your goal is to achieve something, not to have
a rejection story to share.
Persistence
means exploring all options and creatively tinkering with how to have your
objective met.
Persistence
means enlisting help, whether getting free advice, friendly support, or paid
professionals to assist you in your endeavors.
Persistence
also means to even fail. It means to
push hard enough to get a resolution, even if it’s one you disagree with. This enables you to move on to something else
that is achievable.
Persistence
starts with you and how you view what you seek to accomplish. It’s about your sense of self-worth. It’s about courage, passion, smarts, and
execution. It’s about setting goals, sticking
to self-imposed deadlines, and sacrificing other things in order to zone in on
marketing your book.
Persistence is a means and a reward all to itself to the one who practices it.
Persistence is a means and a reward all to itself to the one who practices it.
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