For
some, going to the gym is like marketing a book. It’s something that one doesn’t want to do,
but has to. The gym, if used properly and often, will yield positive results,
and book marketing, if done correctly and on a regular basis, also will yield
good results. So what will it take for authors to stay dedicated to promoting a
book, just as others remain committed to exercising and improving their state
of health?
So what makes for a good gym member?
·
Working out often and according to a schedule - discipline is key.
·
Consistent workouts --working out at a certain level of intensity
for a certain duration.
·
Diversifying workouts – rotating muscles and body parts or
exercise helps avoid injuries, keeps you motivated, and works best for
improving your body.
·
Pushing yourself – sometimes you go a little longer, a little
harder and maybe you get in an extra workout session during some weeks.
·
Staying with it, no matter the level of stress, distractions, or
demands of your day-to-day life.
·
Seeking the advice and support of a trainer or coach – let a pro
help you.
So what makes for a good book marketing effort?
·
Promoting
often and within a schedule.
·
Taking
a consistent approach to book marketing and giving a certain level of intensity
for a set amount of time.
·
Varying
what you do to market your brand and promote your book, rotating between social
media, news media, speaking, direct marketing, advertising, networking, and
trading favors.
·
Going the extra mile and doing more than
usual on occasion, whether it means staying up later, getting up earlier, or
multi-tasking more efficiently.
·
Going
full-force with your book marketing despite life’s distractions, demands,
desires, and defeats.
·
Utilizing the advice and support of
friends, family, and paid professionals.
·
Other
similarities between marketing a book and working out extend to how we handle
these challenges too:
·
Do
you work out when tired, injured, or feeling unmotivated?
·
Will
you market your book when exhausted, feeling uninspired, or after suffering
rejection?
·
Can
you push through limitations or get around changes at the gym?
·
Will
you go outside your comfort zone and promote your book at a higher level?
·
Can
you rest on your success and feel that you can ease up on your workout schedule
while still seeing great results?
·
Could
you slow your book marketing efforts down after seeing some success and still
think your book will soar without igniting attention for it?
To live a healthy, balanced life, one inevitably needs a workout
regimen, whether at a gym or in some other form of exercise. And to
have a strong writing career and a successful book, one must stick to promoting
and branding oneself, never letting up.
Will you end up having a six-pack, runway model body by being a
gym rat? Not necessarily, but you’ll be your best you and in a position to
experience optimal health. Will you end up a best-selling author and
A-list celebrity by being a book promoter expert? Certainly no
guarantee there, but you’ll position your book and writing career to be ready
to grow and be profitable.
Whether on a diet or pursuing a book writing career, stick with a
gym -- and your book marketing plan. The pay-off rests in your
attitude, energy, and dedication to doing your best.
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Ray Donovan?
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