Publication dates are set by publishers and then listed in Books in Print, on Amazon, Barnes & Noble, Ingram, Baker & Taylor and other important sales outlets. Theoretically, stores can’t sell a book prior to its release date and online retailers shouldn’t ship out pre-orders until the release date. But authors know that sales that occur prior to a release date are accumulated and compiled to count towards opening week sales. Their best chance of hitting a best-seller list happens when they generate a lot of pre-orders coupled with sales that actually take place the first week of a book’s release.
He was at a point where he could reflect on the accomplishment of writing a book and getting it published by Wiley, a premiere business book publisher. And he could look forward, with hope and opportunity in his heart, and see a potential windfall for his book.