To
write and self-publish a book, just follow these 20 steps and you’ll be
successful. Of course, the details behind each step make all the difference,
but I think just having an ordered overview will be of assistance to you.
1.
Conceive
of an idea for a book. Think big!
2.
Test
the idea by writing articles or blog posts related to the topic, to see if you
get a favorable response.
3.
Float
the idea to trusted colleagues, close family members, and valued friends and
ask for feedback, questions, or support.
4.
Explore
the competition: Who else has written a book like yours? How did it sell? What
will differentiate your book?
5.
Sketch
out an overview of the book. Start identifying chapter titles and then
fill in bullet points as to what each chapter will cover.
6.
Begin
to research the materials for your book, including conducting interviews,
finding relevant statistics, etc.
7.
Create
a schedule to write your book so that a good idea doesn’t go to waste. Be ambitious, but be reasonable. Can you write daily? Every other day? How much time will you
put in?
8.
Once
the book is finished, edit it yourself.
9.
Then
hire an outside book editor, especially one who specializes in your genre or
field.
10.
Explore
who you will use to publish your book and determine which formats you’ll
release it in. For instance, will you do e-book only? E-book and
print-on-demand? Paper book (trade paper or hardcover?)? Audio version? All of
the above?
11.
Get
your cover designed and draft copy for the book jacket or back cover.
12.
Apply
for things like ISBN, CIP Data, Copyright, etc.
13.
Develop
a marketing/advertising/publicity plan budget.
14.
Explore
who you might hire to assist you in some aspects of publicity, marketing or
advertising.
15.
Develop
a Web site..
16.
Launch
a blog.
17.
Create
social media pages, such as a Facebook fan page.
18.
Set
a publication date that gives you enough time to do pre-launch publicity and
pre-release orders.
19.
Seek
out testimonials and endorsements for the book.
20.
Publish
the book and work hard in hopes of getting lucky!
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Brian
Feinblum’s views, opinions, and ideas expressed in this blog are his alone and
not that of his employer, the nation’s largest book promoter. You can follow
him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when
discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©
2013
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