I know authors who have done dozens of radio interviews, were featured by dozens of bloggers, and covered by some major publications -- but registered few book sales. There are many reasons why the sales didn’t match the quantity of media hits. Here are some things to evaluate:
1. Did you perform well in your media exposure?
2. Was the book title mentioned often? The web site? Did you have good energy and make strong points during your interviews?
3. Did you clearly explain the value of your offer? Did readers/listeners/viewers understand why they should listen to you?
4. Do you use words that people don’t understand or refer to terms, events, and people that fail to be meaningful to others?
5. Did you sound nervous or lacking confidence?
6. Did you sound likeable?
7. Did you sound believable?
8. Were you boring? Incorrect on facts? Negative sounding?
9. Did you fail to sound better or more valuable than your competition?
10. Did you give too much information away that people felt no urge to buy the book?
Of course, other key factors in regards to book sales are:
· Cover Appearance
· Competing Books
· Your Credentials
So what should you do to sell your book? There’s no one area that you need to attack or firm up, but across the board you need to help your cause. As you improve, each area, you are sure to grow your sales. Do your best -- and then try harder!
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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at firstname.lastname@example.org. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2013
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