The book promoter has a commercial agenda; the journalist just wants a good story. The promoter spins, hides, or repackages the facts; the journalist values truth above all else. The promoter wants to sell more books; the journalist needs to sell more newspaper or magazines – or to increase ratings on TV or radio – or generate more online clicks to justify ad rates. Together, they create a nice little tandem, book publicists and the media.
Really good quotes about books and writing