Authors and book promoters should seek to work with established, legitimate, and respected media brands. These include: The New York Times, USA Today, The Wall Street Journal, Associated Press, Washington Post, BBC, Bloomberg News, National Public Radio, Reuters, Time, Los Angeles Times, Boston Globe, NBC News, ABC News, CBS News, Christian Science Monitor, Politico, Buzzfeed, Huffington Post, The Atlantic, The Nation, The New Republic, Weekly Standard, National Review, Financial Times, Forbes, Fortune, Inc., Fast Company, Bloomberg Business Week and others. PBS would be better than Fox, CNN over MSNBC, and CNBC over People magazine.
Provide only factual, accurate and current information to the media. Do not be playful with the facts, nor lie outright. If you don’t act honestly, you undermine the news media and embarrass yourself.
Offer news-worthy information or analysis that not only is entertaining but actually informative.
Pitch the media stories that debunk other stories you see that appear to be fake, incomplete, misleading, or slanted.
Present your ideas and views in a pro-active manner, but do not look to score points merely for putting others down. There is little need for creating arguments and attacking others, but you can be controversial and interesting by countering or correcting what’s on the record.
If you discover you shared incorrect information or you find out that you miscalculated something, alert the media that you interacted with. They will appreciate it.
Think of yourself as journalists in order to best serve their needs. Read their standard of ethics and put yourselves in their shoes. Model the appropriate behavior. Though you don’t have the same burdens or obligations of a journalist, you do have the responsibility of working with them in a decent, professional and productive way.
Really good quotes about books and writing