A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
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Thursday, October 19, 2017
Why Authors Should Assume Success When Pitching Media
marketing a book, one must use the assumptive close technique, an approach
based on speaking confidently and acting as if the person you request something
of will always say “yes.” So just how
does one pull this off?
start by getting yourself psyched up.
You must believe in your book and self.
Meditate. Work out. Do something that relaxes you or builds your
confidence. Find a way to ground
yourself and give yourself a pep talk.
Know that you can do this and visualize the success that you seek.
to be successful means to put in the hard work and effort needed. It’s not just a matter of speaking with
confidence, but of acting with energy, urgency, and vision. Do your research. Spend time brainstorming. Build up your connections. Find a way to best reach someone and to offer
him or her something of perceived value.
empowering language. Don’t use words
that sound neutral, or indecisive or wimpy.
Speak powerfully. Get rid of
“may” or “might” or “could” and replace with “absolutely,” “certainly,” and
“shall.” Replace generic concepts with
specific examples. Attach yourself to
known people, events, and accepted ideas.
with lots of excitement and energy but don’t sound high or crazed. Let people feel you’re taking them somewhere.
people will say yes to you – now just give them the details. If you don’t believe people will say yes,
address your weak points. Anticipate what
others will think or ask and have answers for them. In fact, don’t wait for a question to be
asked; just simply address it in your pitch.
ask any questions unless you are certain you know the answers – and that the
answers would help support your claims.
to make a personal connection. If one
likes you or feels he identifies with or understands you, the more likely he
will be open to you and willing to buy in.
give them a reason not to like you.
Don’t be late. Don’t dress like a
loser. Don’t mix political – sexist –
racist – religious views into the conversation.
Assume they want to speak with you and act as if you have a good reason
to reach out to them.
slowly and smile. The media is made up
of people. They need to hear a calm,
confident, concise pitch from a friendly face.
motto is “no is a delayed yes.” Keep
trying and assume success is around the corner.
Because it is.
exclusive author media training video from T J Walker