Thursday, October 19, 2017

Why Authors Should Assume Success When Pitching Media

When marketing a book, one must use the assumptive close technique, an approach based on speaking confidently and acting as if the person you request something of will always say “yes.”  

So just how does one pull this off?

You start by getting yourself psyched up.  You must believe in your book and self.  Meditate.  Work out.  Do something that relaxes you or builds your confidence.  Find a way to ground yourself and give yourself a pep talk.  Know that you can do this and visualize the success that you seek.

Next to be successful means to put in the hard work and effort needed.  It’s not just a matter of speaking with confidence, but of acting with energy, urgency, and vision.  Do your research.  Spend time brainstorming.  Build up your connections.  Find a way to best reach someone and to offer him or her something of perceived value.

Use positive, empowering language.  Don’t use words that sound neutral, or indecisive or wimpy.  Speak powerfully.  Get rid of “may” or “might” or “could” and replace with “absolutely,” “certainly,” and “shall.”  Replace generic concepts with specific examples.  Attach yourself to known people, events, and accepted ideas.

Speak with lots of excitement and energy but don’t sound high or crazed.  Let people feel you’re taking them somewhere.

Assume people will say yes to you – now just give them the details.  If you don’t believe people will say yes, address your weak points.  Anticipate what others will think or ask and have answers for them.  In fact, don’t wait for a question to be asked; just simply address it in your pitch.

Don’t ask any questions unless you are certain you know the answers – and that the answers would help support your claims.

Seek to make a personal connection.   If one likes you or feels he identifies with or understands you, the more likely he will be open to you and willing to buy in.

Don’t give them a reason not to like you.  Don’t be late.  Don’t dress like a loser.  Don’t mix political – sexist – racist – religious views into the conversation.  Assume they want to speak with you and act as if you have a good reason to reach out to them.

Speak slowly and smile.  The media is made up of people.  They need to hear a calm, confident, concise pitch from a friendly face.

My motto is “no is a delayed yes.”  Keep trying and assume success is around the corner.  Because it is.

Study this exclusive author media training video from T J Walker

Could the media think your pitch about your book is bullshit?

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Here’s the 2017 Author Book PR & Marketing Toolkit

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and raised in Brooklyn, now resides in Westchester. Named one of the best book marketing blogs by Book Baby  

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