Interview with author Steven Heller

Teaching Graphic Design: Course Offerings and Class Projects from the Leading Graduate and Undergraduate Programs

1. What really inspired you to write your book, to force you from taking an idea or experience and conveying it into a book?

I write books. That’s what I do. I’ve always loved the form and the process. This book could possibly be a website or app, but the book is a more tactile tool. 

2. What is it about and whom do you believe is your targeted reader?

Teaching Design is about “teaching design”. Its pretty clear. These are syllabi that may inspire design teachers to include some or all of the characteristics and tools into their own teaching. 

3. What do you hope will be the everlasting thoughts for readers who finish your book? What should remain with them long after putting it down?

I hope they will think more seriously about what and how they teach. 

4. What advice or words of wisdom do you have for fellow writers?

Find a good idea. Do your homework. And make certain you have an audience. Then think of how the book can be expanded to other platforms. 

5. What trends in the book world do you see and where do you think the book publishing industry is

heading?

Books are not going away. Publishing will embrace more media, but books are not anachronisms. 

6. What great challenges did you have in writing your book?

Finishing it. Then getting it publicized. There are hundreds of ways to sell a book and hundreds of ways to fail. 

7. If people can only buy one book this month, why should it be yours?

It has to be the one they need. This is not a book for pleasure, it serves a purpose, therefore the reader has to know what that purpose is. 

Steven Heller is cochair and cofounder of the School of Visual Arts MFA Design / Designer as Author + Entrepreneur Program. The author or editor of more than 170 books on design, culture, and satiric art, he writes the Daily Heller (www.printmag.com/daily-heller) for Print magazine and contributes to Design Observer, Eye, Wired, and the Atlantic. He is the recipient of the AIGA Medal for Lifetime Achievement and the Smithsonian National Design Award for “Design Mind.” See more info at: http://allworth.com/titles/13351-9781621536109-teaching-graphic-design

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and raised in Brooklyn, now resides in Westchester. Named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs