A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
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Tuesday, April 24, 2018
12 Things Authors Must Do To Promote A Book Successfully
who look to conduct a successful book publicity campaign, need to do a lot of
things correctly.Here are 12 steps they
must take to even have a chance at raising their brand, increasing book sales,
and effectively spreading a positive message:
a plan for PR, at least six months before the book is scheduled to be
published.To go without a plan is a
blueprint for abject failure.
a good website up -- one with functionality and clean design – at least five
months prior to pub date.Your site is
your calling card and the best way to showcase who you are, what your book is
about, and how to get in touch with you.
your social media accounts today if you haven’t already done so.Determine which ones you want to be on --
Facebook, You Tube, Pinterest, Twitter, Linked In, Instagram?Determine a schedule for posting content and
for finding new connections and followers.You have to devote some time to this on a daily basis, if you are
sincerely committing to it.
– now – if you are a blogger, a podcaster, a videocaster – or none of the
above.If you want to produce content
and share it regularly, figure out which site and medium serves you best.Then stick to it.
out if you will hire a professional marketer or publicist to supplement or
replace what you should be doing.Even
when you have a publisher that helps you, and even when you take a hands-on
approach to this stuff, you can always benefit from the experience, advice,
knowledge, and connection of a good professional book publicist or marketer.
great press kit materials – multiple press releases, a strong bio, a q and a or
list of suggested interview questions, 5-7 book excerpts, relevant facts and
stats, byline article ideas, background materials, good video or relevant
images, testimonials, and a jpeg of the book’s cover.
some media coaching.You don’t want to
sound stupid or expose yourself unnecessarily to criticism.You want someone to function and sharpen your
way of presenting a coherent message to the media.
your unique selling proposition and elevator speech.Say what you are about succinctly.Can you tell people in 20 seconds what your
book’s about and identify why you are uniquely qualified to write it?
with other authors – share information, trade resources, advise each other and
lend emotional support to one another.
the news cycle and see how you can inject yourself into the conversation.You can monitor the media by setting up
Google Alerts or key phrases and topics that tie into your messages.
your book buyer.Build a profile of this
person.Who would exactly be interested
in what you have to say?Find out where
such people gather or get their information from.Contact media that they consume.
an optimistic attitude, an opportunistic mindset, and a confident approach in
dealing with the media about your book.Speak with conviction, smile and stay passionate.