Wednesday, April 11, 2018

Interview With Red Chair Press Publisher Keith Garton

1. As the founding publisher of Red Chair Press, are you on a mission? If it’s a mission, it’s to help young readers feel confident about their ability to make contributions to their community whether their community is their home, classroom, or the world beyond. We want to engage, entertain, and enlighten young readers.

2. How do you differentiate your press from the flood of competitors? We never talk down to children, and we try to make learning new things enjoyable as well as stimulating.

3. Which titles are some of your more popular books? Our retold fairy tales Scary Tales Retold have been popular as well as our long-running Funny Bone Readers line.  Funny Bone is growing with our audience, now as Funny Bone Books - early chapter books for kids transitioning from controlled readers to longer stories.

4. What challenges did you overcome in order to produce award-winning children’s books? Budgets!  Great illustrations cost a lot more than photo-based books.  But in the long run, you just can’t skimp on quality art to make a book work for children. 

5. What advice do you have for struggling writers? Research and read—visit the library — and your local book seller.  

6. Where do you see the book publishing industry is heading? Who knows!  10 years ago it looked like it was on life-support.  Digital book sales will probably continue to increase market share.  

For more information, please see:

“When you read a classic you do not see in the book more than you did before.  You see more in you than there was before.”

--Clifton Fadiman, Any Number Can Play (1957)

“Biography broadens the vision and allows us to live a thousand lives in one.”

--Elbert Hubbard, The Note Book (1927)

“Home is where the books are.”

--Richard Burton, quoted by his wife Sally, in The Observer (13 April 1986)

“Even bad books are books and therefore sacred.”

--Gunter Grass, The Tin Drum (1962)


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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.”

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