A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Free speech, literacy, and great books are also discussed. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Wednesday, April 11, 2018
Interview With Red Chair Press Publisher Keith Garton
1. As the founding publisher of Red
Chair Press, are you on a mission? If it’s a mission, it’s to help young
readers feel confident about their ability to make contributions to their
community whether their community is their home, classroom, or the world
beyond. We want to engage, entertain, and enlighten young readers.
2. How do you differentiate
your press from the flood of competitors? We never talk down to children, and we try to make learning
new things enjoyable as well as stimulating.
3. Which titles are some of
your more popular books?
Our retold fairy tales Scary Tales Retold have been popular as well as
our long-running Funny Bone Readers line. Funny Bone is growing
with our audience, now as Funny Bone Books - early chapter books for
kids transitioning from controlled readers to longer stories.
4. What challenges did you
overcome in order to produce award-winning children’s books? Budgets! Great
illustrations cost a lot more than photo-based books. But in the long
run, you just can’t skimp on quality art to make a book work for
5. What advice do you have
for struggling writers?
Research and read—visit the library — and your local book seller.
6. Where do you see the book publishing
industry is heading? Who knows! 10 years ago it looked like it was on
life-support. Digital book sales will probably continue to increase