Sunday, April 15, 2018

What Is Your Lifetime Book PR Campaign Strategy?

Most writers believe their purpose is to write books that will impact others, that their words will shape their legacy and tell the story of their lives based on the treasure trove of works they contribute to society. But what they fail to fully acknowledge is the fact that their books can only travel so far on their own. To complete their journey, they must be promoted exhaustively and effectively. Thus, the goal of today’s writer, if it is to be fully realized, will need to be supported by a blueprint of how to publicize his or her books. 

What is your lifetime PR plan?

Before we explore what can be done with a lifelong publicity plan and why it is necessary, let’s look at what happens when one lacks a coherent PR plan, both for a specific book and a writer’s career.

If you don’t make a conscious effort to craft a publicity campaign for a book, you are likely to get poor or mixed results. It is hard to sell a book when no one knows about it or is given a reason to buy it. The competition level is staggering. Some 3,000 new books flood the marketplace every single day.

Further, a publicity campaign, if executed properly, will not only highlight your book for purchase but will help create a movement that shapes the purpose and societal significance to your book. If your book is to be seen as greater then a product and more of a voice for something, publicity helps to shape perceptions and put a spotlight on you.

A solid promotional campaign not only showcases a book but a brand — you. It establishes you as an expert, a personality, a source for ideas and inspiration.

You may wonder why this can’t happen organically, where people naturally discover a book, read it, share it, and talk it up until a critical mass of followers and supporters exists. It can happen naturally, but it is a rare feat. We live in an era where one must advocate for himself, where writers must be in front of everyone's social media feed.

So what is your plan for the long-term -- to promote your writings and your writing career?

A Lifetime PR Plan Consists of the Following:

Publicity for an upcoming or current book.
Publicity well after a book is published.

Ok, that is simple, but that’s exactly what’s needed – a continuous effort, to promote your writings and brand.  If you’re not hawking a new book, it’s an old book that gets pushed.  Or you promote an upcoming  book.  Or you simply keep your name alive by contributing byline articles and guest posts on things you are an expert on.

Regardless of the media that you can garner you can always produce your own content – blog, podcast and post on Facebook, Twitter, Linked In, Instagram, Pinterest, etc.  Create and share videos on You Tube.  The process is a never-ending one.  You need a lifetime PR plan!

Your blueprint can and should include marketing activities, such as speaking before groups, conducting webinars, and developing connections with those whom may be able to help you when you have a book to sell and publicize.

Do not think publicity is a one-time thing that you do for a few months.  Instead, see how you can craft and enact a lifetime plan to brand, market, and promote yourself as a writer, expert, and visionary

“Life is the reflection of literature.”
--Wallace Stevens, Opus Posthumous (1957)

“A great library contains the diary of the human race.”
--George Dawson, in address on opening of the Birmingham Free Library (26 Oct. 1866)

“No man would set a word down on paper if he had the courage to live out what he believed in.”
--Henry Miller, Sunday after the War (1944)

“Books are good enough in their own way, but they are a mighty bloodless substitute for life.”
--Robert Louis Stevenson, ‘An Apology for Idlers’, Virginibus Puerisque (1881)

“I’m quite illiterate, but I read a lot.”
--J.D. Salinger, The Catcher in the Rye (1951)

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.”

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