A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
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Tuesday, April 10, 2018
How Should You Promote & Market Your Book Each Day?
you could dedicate an hour a day to promoting and marketing your book, what would
you only had 10 minutes a day to push your book, how would you make use of your
how much time you can give to sell and publicize your book, you’ll need to make
several decisions, including answers to the following questions:
how much time can I carve out daily for this?
I have a budget to play with?
areas should I prioritize when it comes to sales:bookstores, libraries, organizations or other opportunities?
areas should I focus on when it comes to the news media: radio, television, print or online?
should I zero in on social media:blogging, podcasting, networking? Which platforms should I use, YouTube,
Twitter, Facebook, Linked In, Pinterest or Instagram?
I seek out speaking engagements?
you can see, there are more things to do than you have time for but that’s not
a legitimate excuse to feel overwhelmed and as a result, do nothing.You can do a lot, but you must commit to a
plan, lay aside time and resources to execute it, and to have the courage,
vision and energy to make your book the success you believe it should be..
you know how much time you can honestly give to your book, you can determine
your priorities, and once that’s done you can break down bigger goals into
small action steps.Once you delve into
things, new opportunities and challenges will arise, forcing you to reassess what
you will do tomorrow.
may seem like a straight forward, common sense approach is needed because it
is.This is not brain surgery.Your biggest challenge is finding the time
accessing funds to address things you can’t or won’t do, and to overcome your
fears associated with marketing and promoting your book and brand.
authors sabotage themselves.They get a
late start on things, underestimate what needs to be done, and then feel
overwhelmed or defeated by rejections.The key is to stay focused and committed to a plan.Be ready to alter the plan but have a
plan.Don’t let fear, worry, or
indecision get in the way of strategizing and taking action.
you find extra time to promote your book that you didn’t think you had?Will you have more success in an area that
you assumed wouldn’t be so productive?Go with the flow and take advantage of the opportunities that present
begets success.Start small and make
inroads to getting your name out there and your book sold.Word-of-mouth coupled with your gumption can
be a winning formula!
“Poetry is life distilled.”
--Gwendolyn Brooks, Augusta Chronicle (1976)
“Poetry is a response to the daily necessity of getting the world right.”
--Wallace Stevens, ‘Adagia’, Opus Posthumous (1957)
“Poets are the unacknowledged legislators of the world.”
--Percy Bysshe Shelley, A Defence of Poetry (1821)
“There exist only three respectable beings: the priest, the warrior, the poet. Knowing, killing, creating.”