Tuesday, April 10, 2018

How Should You Promote & Market Your Book Each Day?

If you could dedicate an hour a day to promoting and marketing your book, what would you do?

If you only had 10 minutes a day to push your book, how would you make use of your time efficiently?

No matter how much time you can give to sell and publicize your book, you’ll need to make several decisions, including answers to the following questions:

·         Exactly how much time can I carve out daily for this?
·         Do I have a budget to play with?
·         Which areas should I prioritize when it comes to sales:  bookstores, libraries, organizations or other   opportunities?
·         Which areas should I focus on when it comes to the news media:  radio, television, print or online?
·         How should I zero in on social media:  blogging, podcasting, networking? 
       Which platforms should I use, YouTube, Twitter, Facebook, Linked In, Pinterest or Instagram?
·         Will I seek out speaking engagements?

As you can see, there are more things to do than you have time for but that’s not a legitimate excuse to feel overwhelmed and as a result, do nothing.  You can do a lot, but you must commit to a plan, lay aside time and resources to execute it, and to have the courage, vision and energy to make your book the success you believe it should be..

Once you know how much time you can honestly give to your book, you can determine your priorities, and once that’s done you can break down bigger goals into small action steps.  Once you delve into things, new opportunities and challenges will arise, forcing you to reassess what you will do tomorrow.

It may seem like a straight forward, common sense approach is needed because it is.  This is not brain surgery.  Your biggest challenge is finding the time accessing funds to address things you can’t or won’t do, and to overcome your fears associated with marketing and promoting your book and brand.

Many authors sabotage themselves.  They get a late start on things, underestimate what needs to be done, and then feel overwhelmed or defeated by rejections.  The key is to stay focused and committed to a plan.  Be ready to alter the plan but have a plan.  Don’t let fear, worry, or indecision get in the way of strategizing and taking action.

Will you find extra time to promote your book that you didn’t think you had?  Will you have more success in an area that you assumed wouldn’t be so productive?  Go with the flow and take advantage of the opportunities that present themselves.

Success begets success.  Start small and make inroads to getting your name out there and your book sold.  Word-of-mouth coupled with your gumption can be a winning formula!

“Poetry is life distilled.”
--Gwendolyn Brooks, Augusta Chronicle (1976)

“Poetry is a response to the daily necessity of getting the world right.”
--Wallace Stevens, ‘Adagia’, Opus Posthumous (1957)

“Poets are the unacknowledged legislators of the world.”
--Percy Bysshe Shelley, A Defence of Poetry (1821)

“There exist only three respectable beings:  the priest, the warrior, the poet.  Knowing, killing, creating.”
--Charles Baudelaire, Mon Coeeur mis a nu (1917)


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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource."

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