It can’t just be that you are an expert with a new book. It can’t just be that you can vaguely lend insight to news of the day. It can’t just be that you know your stuff and they should want to talk to you. No – you need to come across as having inside knowledge, pertinent information, a unique perspective, an amazing idea, a call for extreme action – with the personality to turn the interview into an interesting experience.
It starts with a plan, lots of activity, and a leap to the big ball. Act smart, but dream big.
Yes, this is how you get your book reviewed
What is the payoff for authors to getting a million clicks?