A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Follow by Email
Monday, April 9, 2018
Interview with author Suzi Siegel
Tiny New York: The Smallest Things in the Biggest City
Siegel’s new book has received a lot of attention of late, with coverage in Fox5
TV, NY1- TV, New York Post, and TimeOut New York. It was #1 in its travel
category on Amazon: http://amzn.to/2iYTFoe.
1. What really inspired you to write your book, to force you
from taking an idea or experience and conveying it into a book?
1. The idea was small enough that I
knew I could actually write a book about it. (I had started and dropped so many
other book projects because the idea was so broadly defined, it got unwieldy
and I became overwhelmed and gave up).
2. The idea was so simple AND had
never been done before. That’s how you know you’re onto something good. I had
never had an idea that actually checked both those boxes before.
2. What is it about and whom do you believe is your targeted
Tiny New York is
about the smallest things in the biggest city.
standouts in the book include: A dinky basketball court in the Village
that has produced some of sport’s biggest legends; the smallest dinosaur in the
Museum of Natural History; Sully, the NYPD’s smallest bomb-sniffing police
dog; a privately owned island off the coast of the Bronx that is 1/3
square mile and the shortest NY Yankee who was told he was too little to make
it to the big leagues
I wrote it because
in such a giant city the littlest things can get overlooked – even though they
often tell the biggest stories.
The reader is someone who loves
cities – whether it’s exploring her own city or traveling to other cities or
both. The reader has a traveler’s adventurous spirit and seeks out the untold
stories and the undiscovered gems.
3. What do you hope will be the everlasting thoughts for
readers who finish your book? What should remain with them long after putting
If you think your life is not big
enough, that your bank account is not big enough, that your social media
following is not big enough, that you are not enough of a big deal, the people
in this book show that it isn’t size that matters. It’s the grit and
determination to do one thing and do it well, even if space is tight and
resources are limited.
4. What advice or words of wisdom do you have for fellow
Keep your idea small, if not tiny.
Having guardrails on your creative idea will make it eminently achievable,
unlike an idea that is too big to be contained in a book.
5. What trends in the book world do you see and where do you
think the book publishing industry is heading?
More photos, fewer words. Less jive
and jargon, more authenticity.
6. What great challenges did you have in writing your book?
No real challenges writing the book;
most of the challenges were with the publisher over the cover design. We ended
up with something that made both sides slightly grumpy as well as begrudgingly
satisfied, which they say is proof that a negotiation was fair to both parties.
7. If people can only buy one book this month, why should it
You will be so inspired by all these
New Yorkers, many of them immigrants, who are making the very most of the
little they have to work with. Each and every authentic person in this book
proves that big is overrated and Tiny, though often overlooked, is where real
inspiration can be found.
SIEGEL, who is little, grew up in a little apartment in the Bronx. She is a
former investigative reporter and travel writer. Thus, she is uniquely
qualified to write a book full of words about the tiny things in New York City
that might have otherwise gone unnoticed. Siegel has worked as a crime reporter
in Detroit, an assistant to Sean “Diddy” Combs, and a travel writer for Marie
Claire magazine. She earned her master’s degree from Harvard and has been to
Djibouti. Siegel lives in Jackson Heights, Queens, one of the city’s most
diverse neighborhoods, because it’s just like traveling even though it’s home.
Please see for more info: www.tinynewyork.com