A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
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Wednesday, May 2, 2018
How Do Authors Sell The Truth of Their Books?
I was a teen-ager and into my early 20’s, I had a recurring dream, really, a
nightmare.It was as if I was in a
1950’s sci-fi movie where only I can see the truth, and when I try to warn
others, no one believes me.Eventually,
some kind of killer or monster force would get me. I’d failed to win over the
very people who needed me to save them.I can’t help but wonder if authors feel this way when promoting their
can we help authors be more persuasive about what it is that they have to offer
authors are right to believe in themselves and should feel confident and filled
with conviction when soliciting others to buy their book or to get the media to
cover it.But they have to understand
that offering truth, greatness, or value are not enough to get others to listen to
you.It’ll require more.
authors that are interesting to listen to will get our attention.Think of the entertainment factor.Do you not only inform but also get others
interested through jokes, powerful statements or shocking comparisons?
do you come off as genuine, believable, and selfless?If people sense ego, greed, or selfish
motives they get turned off.
do you highlight your key credentials and identify why people should respect
your writings and views?Credibility is
do you enlist the help of others, especially those who are respected or possess
a certain gravitas?
do you not only provide the facts but editorialize a bit?You need to shape a picture and tell a story,
filled with emotion and dire warnings.Make people feel empowered, that it’s not too late to change, take
action, or cease activities.
don’t just tell — you must show. Provide visuals – pictures, videos, charts,
illustrations, and documents that support your claims.
issue a reward or a prize to those who can solve an issue that your book
raises.Incentivize them to be involved.
Ninth, offer a money-back guarantee.If people
are not fully satisfied with your book, refund them their money.Make it a no-risk proposition.
tap into people’s lust for money, sex, power, fame, happiness – and their fear
of death, loss, pain, or suffering.Position your book as helping to address the negative while better
positioning you to achieve the positive.
not easy feeling like you know something that can help others and then feeling
rejection from the very people you seek to help or save.But you must keep at it when the truth is on your