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Thursday, May 24, 2018

Why Your Blog Posts Receive Scant Traffic



Ever wonder why some blog posts draw a lot more traffic than others?

Though there are many, many factors for why one post gets read more than others, one thing is true:  It begins with a strong headline.

If your blog headline is uninteresting, not newsy or controversial, not offering something of value, or void of a key word or phrase that would appeal to your target reader, no one will open up the blog post.  They’ll see the headline and stop there.  No click. No action.  No nothing.

Which headlines will provoke or get one’s attention?

·        Make a promise.
·        Solve a problem or highlight what’s wrong.
·        Declare something big.
·        Ask an inviting question.
·        Reference sex, politics, money, religion, or celebrities.
·        Create intrigue and mystery.
·        State a shocking fact.
·        Share a secret.
·        Expose something.

A good blog won’t get read, shared, or engaged if the headline is dull or lacks impact.  It is just not enough to craft a cool blog or a compelling message – competition for readers has never been greater and people are more distracted than ever.

If your blog headline isn’t a screamer, opt out for one that reads like the front page of a newspaper.

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.”

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