Thursday, February 7, 2013

Who Reads Books?

Here is a profile of your average book reader, according to research recently released from the Pew Research Center’s Internet & American Life Project:

·         25% of Americans 16 years and older did not read a single book in the past dozen months.
·         27% read 11 or more books in that time.
·         21% read 1-3 books.
·         27% read 4-10 books.

·         23% said they read at least one e-book in the last year.
·         67% said they read at least one printed book.

·         25% of 16+ Americans own tablets – up from 10% a year ago.
·         19% of 16+ Americans owned one book reading device at the end of 2012, whereas 10% did so at 2011’s conclusion.

·         The older one got the less likely they read books. 90% of 16-year-olds read books, but only 67% of those 65 or older do.

·         But the sweet spot for finding readers rests in those with college or graduate degrees, those who live in households earning more than $75,000, and those whose ages fall between 30 and 49.

·         81% of women vs. 70% of men read at least one book last year.

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2013 ©

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