Sunday, April 6, 2014

Book Publishing Should Market To The Rich

The book market, if it really wants to grow, should focus on wealthy households. There are now 9.6 million American households with a net worth of $1 million or more – not including the equity in one’s primary residence. This total has increased by 35% since 2008 – when the Great Recession hit. Follow the money, and you’ll sell books!

It seems logical to focus on wealthier people. They can afford to buy books, are literate, and value information . They want to learn how to insulate and grow their wealth and lives.

Those with a net worth of five million or more is up to 1.24 million households – up 9% from a year ago. For households with 25 million bucks or more, there are 132,000.

What do wealthy people need books on? Things that help them make money – books on taxation, law, finance, investing, and entrepreneurs to start. They want books that support their hobbies – the arts, foundations, traveling, boating, private jets, fashion jewelry, etc. They may also desire fiction, like anyone else, looking to escape to another life (the rich have broken marriages, dysfunctional families, addiction issues, and other problems that society at large has).

New Book Shows Us A Post-Net World

What would life be like without the Internet, email, or social media? Certainly if you look back to 25 years ago, you’d have your answer. But what would life be like without those things once you’ve had the experience of depending on them?

A new book provocatively explores a world where the Internet is suddenly wiped out, Notes from the Internet Apocalypse (Thomas Dunne Books). It raises a host of issues, for the Internet has invaded every aspect of our business, government, media, and social life. It’s hard to undo or disentangle a lifestyle.


Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, Media Connect, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2014

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