A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Free speech, literacy, and great books are also discussed. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Thursday, September 15, 2016
Newspaper Industry Abandons “Newspapers”
newspaper is not dead yet, but the trade group that represents the interests of
major newspaper publishers for 129 years is dropping the word “newspaper” from
its name. The Newspaper Association of
America is now going by the moniker News Media Alliance.
few years ago the American Society of Newspaper Editors substituted in “News”
for “Newspaper.” What’s next, The New
York Times changes its motto to “All the news that’s fit to download”?
newspaper, er, sorry, the news trade group has lost about 25% of its members
over the past eight years. Some
newspapers have shut down. Others
publish less frequently. Almost all have
decreased the size of a regular edition.
Staffs have been cut back. More
papers use newswires and aggregated resources.
Journalism has been beaten down-and an uninformed society suffers for
all is not bleak. The New York Times, in reporting the story on the name change,
written by Jim Rutenberg, stated:
press haters may say that news organizations are going out of business because
the public is shunning them, but that’s not the case at all. Through online exposure, newspapers are
reaching more people than ever. The
problem is how they make money.
Circulation for physical newspapers is declining and so is print advertising;
digital ads remain far less profitable.
The trick is finding a way to make up the lost revenue.”
the trick is to make up the lost revenue.
No one has figured that out yet -- and that’s the problem. The media knows the answer but it doesn’t
want to admit it. The newspapers have to
cease their print editions all at once – go online full time, charge higher ad rates,
make very, very little available for free, and keep content localized.
never want to see that happen.
newspaper is a beautiful thing. I am biased.
I grew up, not in the digital era, but when newspapers were the leaders of
journalism and were what stood between a world of justice and one of
darkness. Every town had multiple daily
newspapers. Though people started to
rely on television for immediate news coverage, newspapers still led the way in
dictating the conversation of the day.
the newspaper, though still important, is seen as a dying relic, an outdated,
anti-environmental source for old news.
As the newspaper editions and editorial staffs shrink, the quality of a
once-vaunted product decreases, almost beyond recognition. It’s unlikely the newspaper will return to
its glory days. You can’t reverse the
digital revolution. A second generation
is now being raised on digital media.
write this, on the Metro North train from New Rochelle to Manhattan, the
immediate nine people to my left and right not only are not reading a physical
paper, but they are all on their smartphones.
newspaper can only survive with funding.
It will become a charitable pursuit, one where non-profits finance a
community paper or worse, where rich people swoop in to buy up cheap papers and
use the organ to push their own slimy, political agenda for selfish financial
advertising numbers, like a blood panel from the doctor’s office, show the
health of the media patient, and it’s ugly.
to Magna Global, 2015 ad revenue for newspapers fell 12.8%. Magazines fell 12.7%. TV fell 3.6% revenue climbed 20%. Outdoor advertising, like billboards, rose
yesterday, Gannett, which owns USA Today and a huge chain of newspapers, announced it was shutting down 20 weeklies and cutting several hundred jobs.
When will the red ink stop so the black ink can flow freely?
Check On These Recent Posts
Can we run from who we are and not promote the thing about us that makes our writing so interesting? What happens when a writer won’t whore her story?