A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
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Tuesday, June 19, 2018
Book Marketing Tips, Resources & Ideas For You
5 Ways To Market Your Book Successfully
1.See opportunity in everything and everyone you come across.
2.Barter for anything that you want.
3.Determine what others want or need – then give it to them.
4.Think virally and creatively – don’t play it safe.
5.Ask for what you want, pursue it, beg others, negotiate, and share something of value.
Don’t Get Contaminated By Book Marketing
you a victim to toxic publicity practices when it comes to promoting and
marketing your book?Have you been doing
too much of the wrong things – while ignoring what really should get done?
Battle for Your Blog’s Soul
posts need to be purposeful – they exist to serve your goals, whatever they may
be.How will you choose between a post
too much vs. teasing enough.
Did You Know?
of December 2017, according to American Booksellers Association, the number of
independent bookstores in America jumped 35% since 2009.There are roughly 2,320 ABA member store
Need a Good Book on Marketing?
Noticed in a Noisy World by Michael Hyatt
What Do You Do When at a Networking Event?
to the satirical book, 100 Tricks to
Appear Smart in Meetings; How to Get By Without EvenTrying by Sarah Cooper, 33% are avoiding everyone.Further, 23% pretend not to be waiting in
line to talk to the important people, and 90% are hanging just on the outside
of a group of people who are talking and laughing, wondering what it must feel
like to be accepted.
Which Publishing-Related Startups Can Help
2014, Publishers Weekly identified
dozens of startups that were hoping to bring something new to the book
market.I wonder how useful they are –
or if they are around four years after.Some are doing well, like Wattpad, Scribed, Digital Public Library of
America, and Biblio Crunch.But what of
the rest.Admittedly, I have no clue,
but you might be interested in checking them out:
time a bell rings, an angel gets its wings.” This is a paraphrased line from
the classic film, It’s a Wonderful Life.
I think of it when my phone rings to tell me that I snatched a new follower on
Twitter.I start to salivate like
Pavlov’s Dog. It is amazing how technology trains us to react with enthusiasm
because we feel more connected to another, even though we may never speak to or
meet this person.
What Do Book Reviews Reveal To Us?
may think that a book review is merely about a single book but really it’s
about much more than that.It’s about
society, all books, and about the reviewer.It’s about the world and what we know about it.A review tries to put things into context for
a universe that is largely unexplainable.