Tuesday, June 19, 2018

Book Marketing Tips, Resources & Ideas For You

5 Ways To Market Your Book Successfully

1.      See opportunity in everything and everyone you come across.
2.      Barter for anything that you want.
3.      Determine what others want or need – then give it to them.
4.      Think virally and creatively – don’t play it safe.
5.      Ask for what you want, pursue it, beg others, negotiate, and share something of value.

Don’t Get Contaminated By Book Marketing Mold
Are you a victim to toxic publicity practices when it comes to promoting and marketing your book?  Have you been doing too much of the wrong things – while ignoring what really should get done?

Battle for Your Blog’s Soul
Your posts need to be purposeful – they exist to serve your goals, whatever they may be.  How will you choose between a post that’s:

·         Short vs. long.
·         Quantity vs. quality.
·         Style vs. substance.
·         Ideal vs. practical.
·         Saying too much vs. teasing enough.

Did You Know?
As of December 2017, according to American Booksellers Association, the number of independent bookstores in America jumped 35% since 2009.  There are roughly 2,320 ABA member store locations.

Need a Good Book on Marketing?
Try Platform:  Get Noticed in a Noisy World by Michael Hyatt

What Do You Do When at a Networking Event?
According to the satirical book, 100 Tricks to Appear Smart in Meetings; How to Get By Without Even Trying by Sarah Cooper, 33% are avoiding everyone.  Further, 23% pretend not to be waiting in line to talk to the important people, and 90% are hanging just on the outside of a group of people who are talking and laughing, wondering what it must feel like to be accepted.

Which Publishing-Related Startups Can Help You?
In 2014, Publishers Weekly identified dozens of startups that were hoping to bring something new to the book market.  I wonder how useful they are – or if they are around four years after.  Some are doing well, like Wattpad, Scribed, Digital Public Library of America, and Biblio Crunch.  But what of the rest.  Admittedly, I have no clue, but you might be interested in checking them out:

Celebrate On October 30th
It’s National Publicist Day.

It’s A Wonderful Twitter
“Every time a bell rings, an angel gets its wings.” This is a paraphrased line from the classic film, It’s a Wonderful Life. I think of it when my phone rings to tell me that I snatched a new follower on Twitter.  I start to salivate like Pavlov’s Dog. It is amazing how technology trains us to react with enthusiasm because we feel more connected to another, even though we may never speak to or meet this person.

What Do Book Reviews Reveal To Us?
We may think that a book review is merely about a single book but really it’s about much more than that.  It’s about society, all books, and about the reviewer.  It’s about the world and what we know about it.  A review tries to put things into context for a universe that is largely unexplainable.

Where Are The Book Reviews?

Check These Out

Questions For You
·         Do you newsjack, where you take ownership of something in the news and comment on it?
·         Should books be shorter?  Spanish uses 30% more words than English to say the same thing.  Are you speaking Spanish or English?

Exclusive: Book Expo Panel on Book PR Preview

Yes, this is how you get your book reviewed

What is the payoff  for authors to getting a million clicks?

Do you think like a book marketer?

How should authors sell themselves?

The keys to great book marketing

How Authors Can Capture The Media’s Attention

Big Marketing Lessons From My All-Time Top 10 Blog Posts

Enjoy New 2018 Author Book Marketing & PR Toolkit -- 7th annual edition just released

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.”

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