I
went to Toorneau to have the store reset my Tissot watch, a present I bought for
myself a couple of Father’s Days
ago. Part ornament, part touch of 20th century life, the watch is still useful to me, especially when it’s set six
minutes ahead of the world.
Yes,
even though one wears a watch so that they precisely know what time of the day
it is, I choose to be several minutes
ahead of everyone. It makes me feel
confident, as if I have an advantage. It
gives me a cushion if I’m running late or need to plan ahead. I treasure the extra 360 seconds.
We
all play games with ourselves, telling our minds one thing, when reality says
another. To achieve anything, you need a
vision of where you want to go. For me,
having a watch tell me the future time helps me live in the moment and to
properly prepare for what’s coming next.
I
feel a sense of urgency when I look at my watch and it’s later than I think,
only to remember I buffered some extra time so I wouldn’t be late or miss
a deadline like a train. My car clock is
also set ahead. Maybe I’m just neurotic, but time is our most precious
commodity, along with money, air and water – and we need to conserve, savor,
and best utilize all of them.
So,
analogous to my watch being set ahead of the time, I ask if you are keeping
ahead of your book marketing pace?
First,
do you have a timeline and a schedule for your planned book promotion
activities?
Second,
are you on time, behind, or ahead of schedule?
Third,
what will it take to keep you ahead of the curve?
By
planning your activities and allowing for cushions or pockets of time in
between them to handle unanticipated setbacks or challenges, you manage to stay
in control of your fate as an author. To
market without a plan – or to not market at all – is a plan to lose.
You
need to properly allot the time necessary to effectuate your goals. Things often take longer than we hoped
for. It’s human nature. The marketing that you do often involves the
schedules of others. Book reviewers,
advertising outlets, bookstores, and others all have their time constraints and
schedules that will impact when and how you interact with them.
Time
often is our enemy, but by planning ahead and pacing things with some extra time,
it can prove to be a manageable ally.
DON”T MISS THESE!!!
Yes, this is how you get your book reviewed
What is the payoff for authors to getting a million clicks?
Do you think like a book
marketer?
How should authors sell
themselves?
The keys to great book
marketing
How Authors Can Capture
The Media’s Attention
Big Marketing Lessons From My All-Time Top 10 Blog Posts
Enjoy New 2018 Author Book Marketing & PR Toolkit --
7th annual edition just released
Brian Feinblum’s insightful views, provocative opinions, and interesting
ideas expressed in this terrific blog are his alone and not that of his
employer or anyone else. You can – and should -- follow him on Twitter
@theprexpert and email him at brianfeinblum@gmail.com. He feels much more
important when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in
Westchester. His writings are often featured in The Writer and
IBPA’s Independent. This was named one of the best book
marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the
top book marketing blogs. Also named by WinningWriters.com as a "best
resource.”
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.