Wednesday, June 20, 2018

Can Time Be Your Book Marketing Asset?

I went to Toorneau to have the store reset my Tissot watch, a present I bought for myself a couple of  Father’s Days ago.  Part ornament, part touch of 20th century life, the watch is still useful to me, especially when it’s set six minutes ahead of the world.

Yes, even though one wears a watch so that they precisely know what time of the day it is,  I choose to be several minutes ahead of everyone.  It makes me feel confident, as if I have an advantage.  It gives me a cushion if I’m running late or need to plan ahead.  I treasure the extra 360 seconds.

We all play games with ourselves, telling our minds one thing, when reality says another.  To achieve anything, you need a vision of where you want to go.  For me, having a watch tell me the future time helps me live in the moment and to properly prepare for what’s coming next.

I feel a sense of urgency when I look at my watch and it’s later than I think, only to remember I buffered some extra time so I wouldn’t be late or miss a deadline like a train.  My car clock is also set ahead. Maybe I’m just neurotic, but time is our most precious commodity, along with money, air and water – and we need to conserve, savor, and best utilize all of them.

So, analogous to my watch being set ahead of the time, I ask if you are keeping ahead of your book marketing pace?

First, do you have a timeline and a schedule for your planned book promotion activities?

Second, are you on time, behind, or ahead of schedule?

Third, what will it take to keep you ahead of the curve?

By planning your activities and allowing for cushions or pockets of time in between them to handle unanticipated setbacks or challenges, you manage to stay in control of your fate as an author.  To market without a plan – or to not market at all – is a plan to lose.

You need to properly allot the time necessary to effectuate your goals.  Things often take longer than we hoped for.  It’s human nature.  The marketing that you do often involves the schedules of others.  Book reviewers, advertising outlets, bookstores, and others all have their time constraints and schedules that will impact when and how you interact with them.

Time often is our enemy, but by planning ahead and pacing things with some extra time, it can prove to be a manageable ally.

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.”

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