A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Wednesday, June 20, 2018
Can Time Be Your Book Marketing Asset?
went to Toorneau to have the store reset my Tissot watch, a present I bought for
myself a couple of Father’s Days
ago. Part ornament, part touch of 20th century life, the watch is still useful to me, especially when it’s set six
minutes ahead of the world.
even though one wears a watch so that they precisely know what time of the day
it is, I choose to be several minutes
ahead of everyone. It makes me feel
confident, as if I have an advantage. It
gives me a cushion if I’m running late or need to plan ahead. I treasure the extra 360 seconds.
all play games with ourselves, telling our minds one thing, when reality says
another. To achieve anything, you need a
vision of where you want to go. For me,
having a watch tell me the future time helps me live in the moment and to
properly prepare for what’s coming next.
feel a sense of urgency when I look at my watch and it’s later than I think,
only to remember I buffered some extra time so I wouldn’t be late or miss
a deadline like a train. My car clock is
also set ahead. Maybe I’m just neurotic, but time is our most precious
commodity, along with money, air and water – and we need to conserve, savor,
and best utilize all of them.
analogous to my watch being set ahead of the time, I ask if you are keeping
ahead of your book marketing pace?
do you have a timeline and a schedule for your planned book promotion
are you on time, behind, or ahead of schedule?
what will it take to keep you ahead of the curve?
planning your activities and allowing for cushions or pockets of time in
between them to handle unanticipated setbacks or challenges, you manage to stay
in control of your fate as an author. To
market without a plan – or to not market at all – is a plan to lose.
need to properly allot the time necessary to effectuate your goals. Things often take longer than we hoped
for. It’s human nature. The marketing that you do often involves the
schedules of others. Book reviewers,
advertising outlets, bookstores, and others all have their time constraints and
schedules that will impact when and how you interact with them.
often is our enemy, but by planning ahead and pacing things with some extra time,
it can prove to be a manageable ally.