Today’s
book publishers and authors understand that to succeed with branding and book
sales, one must champion themselves through social media. But sometimes we get lost between creating
click bait and finding real incentives to get people to buy now. Here is what you should be aware of:
You
need to inspire people to take an action step – to buy your book. To get them to do that you either present
your case with the option to buy or you tease with something, hoping to get
your consumer to take a middle step of clicking onto your website or
downloading something that will then help sell them on buying your book.
In
addition to securing book sales, you still want to get more clicks to your
site, where you help your SEO, and have a chance to capture their info for future
use, and to sell other services or products.
You
also want to get more “Likes” and more followers on social media, so think
about what will incentivize people to do that and not just buy books.
So
the question is this: What should you
offer as click bait?
·
Free
book.
·
Downloadable
resource.
·
Access
to other free content like a webinar.
·
Something
of perceived value from a friend/partner.
·
Something
that helps them.
All
that we do is read, click, share. Our
society is overwhelmed by the overflow of content out there. No one can read, listen or watch even one-millionth of what’s posted daily. Think
about what will properly motivate others to read, click, share, and buy.
Learn 5 Words A Day
Remember
when you made an effort to improve your vocabulary? You thumbed through the dictionary randomly
to discover words – or, you looked up words you came across when reading a book
or newspaper. Maybe you studied wordlists
or enjoyed Reader’s Digest’s monthly
word showcases. It’s never too late to start anew and continue learning new
words or to remind yourself of words you haven’t used of late. Your writing only improves when you elevate
your vocabulary and express yourself intelligently.
Here
are six to get you started:
Neologism – a newly coined
word or expression. The Internet makes up words daily.
Spoonorism – A humorous
reversal of sounds in two words.
Example: Don’t put all of your
begs in one ask it.
Aptronym – A name that
perfectly represents him or her. Think
of the poet, William Wordsworth.
Mondegreen – A famous lyric
that is often misheard.
Portmanteau – A clever word
created by blending two words. If
someone continues to talk on a mobile phone in a rude manner, you might say
he’s “cellfish.”
Paraprosdokian – A sentence or
phrase that ends in an unexpected way.
DON”T MISS THESE!!!
Exclusive: Book
Expo Panel on Book PR Preview
Yes, this is how you get your book reviewed
What is the payoff for authors to getting a million clicks?
Do you think like a book
marketer?
How should authors sell
themselves?
The keys to great book
marketing
How Authors Can Capture
The Media’s Attention
Big Marketing
Lessons From My All-Time Top 10 Blog Posts
Enjoy New 2018
Author Book Marketing & PR Toolkit -- 7th annual edition just released
Brian Feinblum’s insightful views,
provocative opinions, and interesting ideas expressed in this terrific blog are
his alone and not that of his employer or anyone else. You can – and should --
follow him on Twitter @theprexpert and email him
at brianfeinblum@gmail.com. He feels much more important when discussed in
the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and
raised in Brooklyn, he now resides in Westchester. His writings are often
featured in The Writer and IBPA’s Independent.
This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the
top book marketing blogs. Also named by WinningWriters.com as a "best
resource.”
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