Thursday, June 14, 2018

Do You Offer Click Bait Or Incentives To Buy Your Book?

Today’s book publishers and authors understand that to succeed with branding and book sales, one must champion themselves through social media.  But sometimes we get lost between creating click bait and finding real incentives to get people to buy now.  Here is what you should be aware of:

You need to inspire people to take an action step – to buy your book.  To get them to do that you either present your case with the option to buy or you tease with something, hoping to get your consumer to take a middle step of clicking onto your website or downloading something that will then help sell them on buying your book.

In addition to securing book sales, you still want to get more clicks to your site, where you help your SEO, and have a chance to capture their info for future use, and to sell other services or products.

You also want to get more “Likes” and more followers on social media, so think about what will incentivize people to do that and not just buy books.

So the question is this:  What should you offer as click bait?

·         Free book.
·         Downloadable resource.
·         Access to other free content like a webinar.
·         Something of perceived value from a friend/partner.
·         Something that helps them.

All that we do is read, click, share.  Our society is overwhelmed by the overflow of content out there.  No one can read, listen or watch even one-millionth of what’s posted daily.  Think about what will properly motivate others to read, click, share, and buy.

Learn 5 Words A Day
Remember when you made an effort to improve your vocabulary?  You thumbed through the dictionary randomly to discover words – or, you looked up words you came across when reading a book or newspaper.  Maybe you studied wordlists or enjoyed Reader’s Digest’s monthly word showcases. It’s never too late to start anew and continue learning new words or to remind yourself of words you haven’t used of late.  Your writing only improves when you elevate your vocabulary and express yourself intelligently.

Here are six to get you started:

Neologism – a newly coined word or expression. The Internet makes up words daily.

Spoonorism – A humorous reversal of sounds in two words.  Example:  Don’t put all of your begs in one ask it.

Aptronym – A name that perfectly represents him or her.  Think of the poet, William Wordsworth.

Mondegreen – A famous lyric that is often misheard.

Portmanteau – A clever word created by blending two words.  If someone continues to talk on a mobile phone in a rude manner, you might say he’s “cellfish.”

Paraprosdokian – A sentence or phrase that ends in an unexpected way.

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.”

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