A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Free speech, literacy, and great books are also discussed. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Saturday, June 2, 2018
The 7 Questions All Authors Must Ask Themselves When Marketing Books
you can successfully answer these questions, you will be on your way to
marketing your book and branding with results:
your book deliver the benefits that readers expect and truly desire?
your brand timely and relevant?
your book priced right – high enough to make a profit but low enough to compete
and remain affordable?Is the price
based on a consumer’s perception of value?
your book – and brand – properly positioned?
your marketing materials and book consistent with the branded message presented?
you properly supporting your book with publicity, social media, speaking, and
you sell the book in terms of the ideal message it presents, focusing on how
you deliver something that people desire, need, or are curious about?
Did You Know?
42 seconds on Earth there is a net gain of 109 people?In that time the Universe has expanded 376