A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Wednesday, June 6, 2018
Best-Selling Book PR Tips From Book Expo PR Panel
I have been working for 19 years with Media Connect, a leading book promotions firm. I had the pleasure of leading a panel of talented colleagues at last week's Book Expo America, the nation's largest book industry event of the year.
We offered scores of great tips and strategies for promoting a book to the media. Many authors, publishers, and literary agents told us they found the panel to be engaging, insightful, and very helpful. We hope you can make the use of these dozens of tips: