A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Thursday, November 8, 2018
Is Today’s Writer Flexible Enough To Tweet, Speak, and Do Media?
author has to be so adept at communicating his or her message, utilizing a wide
variety of formats and forums. No longer
can an author hide from the media and expect success.
modern-day writer, to advance in life, must be able to write and talk in ways
that range from online, in-person, phone – and could call upon them typing just
a few words in a tweet to speaking thousands of words in front of a sold-out
arena. How can anyone be a strong
communicator in so many mediums?
short answer is he or she can’t. Few can
excel at every type of communication, but many can be good enough at a majority
of various formats. Know your strengths,
and exploit them. Know your weaknesses,
and seek to improve.
what are the ways authors may be called upon to communicate a message about
their book? Here are a few to consider:
call -- one-on-one; small group; or a large teleseminar
– in a bookstore/library; before a classroom or small group at a conference; in
an auditorium; via skype; a webinar
chats like Skype
– Twitter, Facebook, Linked In
blogging – Instagram, Pinterest
interview – by phone or in-studio
interview – in-studio or by remote
discussions with Q&A
you be as witty in a speech before 400 strangers as you can be in a planned,
packaged FB post?
you be as interesting in a 780-word article as you would be in an intimate
you text as powerfully as you come across in a 10-minute radio interview?
not easy fitting your message, personality, or ideas into every format that one
can possibly communicate a message. Each format has its own challenges and
rewards. The dynamics involved in each
format can work to your advantage – or they can stifle your ability to convey a
authors avoid what makes them uncomfortable, or what feels unfamiliar, but they
should be open to trying new means to get their message out there. They can go heavy on what they know and do
best, but they have to diversify if they are to really elevate to another level.