Today’s
author has to be so adept at communicating his or her message, utilizing a wide
variety of formats and forums. No longer
can an author hide from the media and expect success.
The
modern-day writer, to advance in life, must be able to write and talk in ways
that range from online, in-person, phone – and could call upon them typing just
a few words in a tweet to speaking thousands of words in front of a sold-out
arena. How can anyone be a strong
communicator in so many mediums?
The
short answer is he or she can’t. Few can
excel at every type of communication, but many can be good enough at a majority
of various formats. Know your strengths,
and exploit them. Know your weaknesses,
and seek to improve.
So
what are the ways authors may be called upon to communicate a message about
their book? Here are a few to consider:
·
Phone
call -- one-on-one; small group; or a large teleseminar
·
Speak
– in a bookstore/library; before a classroom or small group at a conference; in
an auditorium; via skype; a webinar
·
Email
or text
·
Video
chats like Skype
·
Microblogs
– Twitter, Facebook, Linked In
·
Image
blogging – Instagram, Pinterest
·
Writing
articles/essays
·
Radio
interview – by phone or in-studio
·
TV
interview – in-studio or by remote
·
Round-table
discussions with Q&A
Can
you be as witty in a speech before 400 strangers as you can be in a planned,
packaged FB post?
Will
you be as interesting in a 780-word article as you would be in an intimate
bookstore chat?
Can
you text as powerfully as you come across in a 10-minute radio interview?
It’s
not easy fitting your message, personality, or ideas into every format that one
can possibly communicate a message. Each format has its own challenges and
rewards. The dynamics involved in each
format can work to your advantage – or they can stifle your ability to convey a
strong message.
Most
authors avoid what makes them uncomfortable, or what feels unfamiliar, but they
should be open to trying new means to get their message out there. They can go heavy on what they know and do
best, but they have to diversify if they are to really elevate to another level.
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Brian Feinblum’s insightful views, provocative
opinions, and interesting ideas expressed in this terrific blog are his alone
and not that of his employer or anyone else. You can – and should -- follow him
on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels
much more important when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in
Westchester. His writings are often featured in The Writer and
IBPA’s Independent. This was named one of the best book
marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the
top book marketing blogs. Also named by WinningWriters.com as a "best
resource.” He recently hosted a panel on book publicity for Book Expo America
and participated in a PR panel at the Sarah Lawrence College Writers Institute
Conference.
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