Thursday, November 8, 2018

Is Today’s Writer Flexible Enough To Tweet, Speak, and Do Media?

Today’s author has to be so adept at communicating his or her message, utilizing a wide variety of formats and forums.  No longer can an author hide from the media and expect success.

The modern-day writer, to advance in life, must be able to write and talk in ways that range from online, in-person, phone – and could call upon them typing just a few words in a tweet to speaking thousands of words in front of a sold-out arena.  How can anyone be a strong communicator in so many mediums?

The short answer is he or she can’t.  Few can excel at every type of communication, but many can be good enough at a majority of various formats.  Know your strengths, and exploit them.  Know your weaknesses, and seek to improve.

So what are the ways authors may be called upon to communicate a message about their book? Here are a few to consider:

·         Phone call -- one-on-one; small group; or a large teleseminar
·         Speak – in a bookstore/library; before a classroom or small group at a conference; in an auditorium; via skype; a webinar
·         Email or text
·         Video chats like Skype
·         Microblogs – Twitter, Facebook, Linked In
·         Image blogging – Instagram, Pinterest
·         Writing articles/essays
·         Radio interview – by phone or in-studio
·         TV interview – in-studio or by remote
·         Round-table discussions with Q&A

Can you be as witty in a speech before 400 strangers as you can be in a planned, packaged FB post?

Will you be as interesting in a 780-word article as you would be in an intimate bookstore chat?

Can you text as powerfully as you come across in a 10-minute radio interview?

It’s not easy fitting your message, personality, or ideas into every format that one can possibly communicate a message. Each format has its own challenges and rewards.  The dynamics involved in each format can work to your advantage – or they can stifle your ability to convey a strong message.

Most authors avoid what makes them uncomfortable, or what feels unfamiliar, but they should be open to trying new means to get their message out there.  They can go heavy on what they know and do best, but they have to diversify if they are to really elevate to another level.


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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America and participated in a PR panel at the Sarah Lawrence College Writers Institute Conference.

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