What
makes for a successful book in today’s marketplace?
Well,
first you need to define “success.” Is it
by sales, profit margins, awards, media exposure, using the book to change
society, utilizing the book as a branding tool and calling card for a business
or some other product/service?
For
now, let’s talk sales. How many is a success? Hitting a best-seller list? If so, which one, and for how long and how
high up on the list? At what price did
those sales come – how much time, money, and effort was applied to this
venture?
However
you define success, what will it take to achieve those goals?
For
instance, if your goal is to hit a best-seller list you’ll need a number of
things to align:
·
Well
executed, publicity campaign
·
Targeted
marketing effort that includes advertising, speaking, bulk sales and email
blasts
·
Concentrated
social media posts
·
Book
would need good distribution
·
Catchy
title, attractive cover, good price, and quality interior design
·
Well-written
book
·
Strong
supportive testimonials from leaders, celebrities, and big names
·
Some
early, strong book reviews from industry trade publications
·
A
concerted, timely effort to get on the best-seller list
·
Strong
pre-order campaign
Today’s
marketplace for books impacts how well your book will perform. Here are some
key factors to consider:
·
Genre
trends – how does your book stack up to the competition?
·
Popularity
– what consumes society at the moment?
·
Format
– is your book available in multiple formats (trade paper, hardcover, ebook,
audiobook)?
·
Publisher
– though many self-published books can be successful, the overwhelming number of
industry-trade book reviews and best-seller slots go to the big publishing
house books.
·
Rights
– can your book be translated into foreign languages or sold to a film company?
·
Conversion
– can your book’s content be used to produce related products, webinars or
seminars?
·
Series
– does your book have sequel and series possibility?
Authors
and publishers make numerous mistakes in determining what to publish. Good idea, wrong book. Great book, wrong time. Right book, right
time, but a lack of promised marketing.
There are any number of combinations and permutations of what could go
wrong on the path to publishing a book.
Usually
expectations, promises, or one’s ability to deliver what’s needed fall short or
get overstated. Some may lie or mislead
others while many just guess wrong or don’t really research and think things
through properly. Take some time to
define what level of success you are seeking, identify what it would take to
achieve it, and then put into place the resources and the necessary steps
to execute a plan.
DON”T MISS THESE!!!
How do you find more book reviewers?
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and market their books
Authors really need to be SUPREME in
their book marketing
How to use the right words to market
your book
Best Book On Fake News Shows Us How To
Defeat The Lies
Valuable Info On Book Marketing
Landscape For First-Time Authors
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Book Expo PR Panel
How should authors sell themselves?
Enjoy New 2018 Author Book Marketing
& PR Toolkit -- 7th annual edition just released
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