Don’t
be blinded by your strengths when marketing your book.
Sometimes
your skills get in the way of promoting your book in the best possible way.
Say
what?
Yes,
you heard me. Your biggest asset could turn into a liability if you depend on
it to the point of tuning out the other things that need to be done.
Case
in point. Let’s say you’re a social media whiz and have 100,000
connections. No, make it 250,000. That’s
sizeable. However, it’s not enough to
sell your book the way your book deserves to be sold. If you ignore public speaking and traditional
media and other means to promote and market, you do yourself a disservice.
Another
case in point. You are a strong
presenter and enjoy speaking at events before large groups. Great, you’ll no doubt sell books, but to not
pursue digital or traditional media or to ignore social media would be foolish.
Just
because you’re good at one thing, even exceptionally good, never dismiss or
ignore the other areas that offer potential growth.
I
guess a similar comparison would be found in dating. Just because you are good looking, don’t
ignore improving your mind, manners, or your communications kills. Be
well-rounded and develop each area of your life. Same goes for your book marketing.
All
too often authors choose to believe they can rely on a single strength, skill,
resource or connection. That’s a bad
approach to take. You leave book sales
on the table and miss a golden opportunity to grow your brand when you fail to
take a comprehensive, holistic approach to book publicity.
It’s
ego, ignorance, thriftiness and other characteristics that play a role
here. Be aware not to fall in this trap,
no matter how good you are at any one thing.
The
book world is an interesting playground.
Authors can view their books and assets in a certain, perhaps limited
way, that interferes with their ability to initiate and execute all that must
be done to successfully market a book.
Now
you may disagree and believe that you can just exploit your strength and ignore
all other things, but why would you? Go
and exploit your strength and pursue other areas that can add to your
success. It’s not about choosing one
over another – diversify your approach and put in time and resources into
multiple areas.
To
become more than who you are, do what it takes to become who you need to be.
DON”T MISS THESE!!!
How to have a successful book
Best interview of book publishing experts: 2018
Book Blog Post #3,000
What do authors want to hear about book
publicity?
Why authors can’t rely on ads to market their books and brand
How to craft a brief message for long books
Why authors need coaches, just like
athletes
Know the media’s purpose in order to have
them cover your book
How do you find more book reviewers?
Valuable Info On Book Marketing
Landscape For First-Time Authors
Scores of Best-Selling Book PR Tips from
Book Expo PR Panel
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.