A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Wednesday, November 7, 2018
Do You Have Book Marketing DNA?
marketing skills – are they something you are born with or are they a learned
one thinks about this stuff often, but I did find myself wondering if some
things just can’t be taught. They have
to be inside of you and nurtured. Is
book marketing one of those things?
be good at something, you generally have to work at it. You learn, study, and practice your
craft. You are driven to succeed, either
out of necessity or desire, but a passion thrusts you forward. I’m sure some
people are born with certain gifts, but there’s no guarantee these gifts can be
improved upon and combined to form a strong book marketer.
think to be good at book marketing you definitely have to work at it, and I
also think some people just have it imprinted in their DNA to be great writers,
speakers, and marketers. But it really
doesn’t matter if great book promoters got to this point by birth, training, or
accident. What matters is that authors
find the great book marketer inside themselves, that they call upon their
experiences, skills, and resources to get more attention for their book and
have a good book marketing IQ, one would benefit from having many of these
·Friendly and outgoing
·Energetic and animated
·Speaks with enthusiasm
·Good with words
·Assertive, even aggressive
·Focused and determined
·Can communicate succinctly,
using an economy of words
·Great planner and
people possess a lot of those skills but they don’t promote books nor even feel
comfortable or interested in marketing their brand. There’s something else one needs to be a
strong book marketer. You have to love
books and believe your book is really something special.
add confidence, courage, and even ego into the mix of what’s needed to succeed
at book marketing. Anyone can market a
book as much as anyone can write a book, but some blend of training and
birthright will be needed to truly excel at book marketing.