A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Tuesday, November 6, 2018
20 Successful Story Ideas To Promote Your Book To The Media
seeking media coverage for their books simply need to tap into one or more of
the suggested story ideas below and the media will respond favorably:
need to be pro-something, and emphatically so.
The extremes get attention. What are you standing up or advocating
negative and be anti-someone. Be strong
with your criticisms and beat downs.
Oppose something with all of your heart and soul.
against an impending danger. Fear gets
predictions of the future – everyone wants to know what they should prepare for
or anticipate will happen.
off a best or worst list – top 10 this or that.
useful tips on how to do something – 7,5,13 ways to fix this, do that, get what
work, too. Give examples of strange
facts, unusual events, odd stories, or contrary-to-expectation statistics.
insights on popular people, places, things, or events that shed light on them
from an authoritative position of knowing.
demands for reforms and changes – turn this into a political or legal movement.
relatable psychological insights on key human characteristics or relationships.
involving sex or attractive people.
me how to make money.
visuals of beauty, nature or animals.
into what’s being discussed in the news cycle.
into a holiday, special anniversary, or honorary day.
dirt on a celebrity or popular athlete, company or politician.
a nerve on racism, sexism, anti-Semitism, homophobia, hatred or discrimination.