Did you know that more households (43 million) have pet dogs, which is more than the number of households with children (37 million)? Did you know, for the first time in our nation’s history, the majority of households do not feature a married couple (only 48% do)? Did you know only one in five homes features a married couple living with children?
Aside from statistical curiosity, does any of this mean anything to authors? It sure does. Significant changes are taking place with our nation’s population demographics and these shifts are not going unnoticed by the government, businesses, and communities. Authors and publishers will need to examine how Americans are changing in their attitudes and practices so they can properly write for the biggest or most lucrative markets.
The Great Recession and immigration had caused major shifts in the makeup of the country. Hispanics are growing, whites are shrinking. The middle class is under siege and the poor are getting poorer. Fewer people are getting married. People are delaying when they have kids and they’re having fewer of them. People are living longer. More women attend college than men and the pay equity gap amongst the genders is closing.
So what does it mean to those who write books and market them? It means you’ll need to study the trends, know the facts, and understand your marketplace better. Now, this may have always been true in that the market is always changing, but perhaps the changes going on now seem to portend to significant and long-term shifts for the country. Is there anyone crazy enough to open a video rental store today? Or a music store? The writing is on the wall for a number of industries, due in part to technology, population changes, finances, and attitude shifts.
To learn more about population changes, go to www.census.gov, but you should also research or monitor the various types of people you hope to market to. Know about them and how they are shaping up. You may be surprised at how fast things change.
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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at email@example.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent. This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.
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