Did
you know that more households (43 million) have pet dogs, which is more than
the number of households with children (37 million)? Did you know, for
the first time in our nation’s history, the majority of households do not
feature a married couple (only 48% do)? Did you know only one in five
homes features a married couple living with children?
Aside
from statistical curiosity, does any of this mean anything to authors? It sure
does. Significant changes are taking place with our nation’s population
demographics and these shifts are not going unnoticed by the government,
businesses, and communities. Authors and publishers will need to examine
how Americans are changing in their attitudes and practices so they can
properly write for the biggest or most lucrative markets.
The
Great Recession and immigration had caused major shifts in the makeup of the
country. Hispanics are growing, whites are shrinking. The middle
class is under siege and the poor are getting poorer. Fewer people are
getting married. People are delaying when they have kids and they’re
having fewer of them. People are living longer. More women attend
college than men and the pay equity gap amongst the genders is closing.
So
what does it mean to those who write books and market them? It means
you’ll need to study the trends, know the facts, and understand your
marketplace better. Now, this may have always been true in that the
market is always changing, but perhaps the changes going on now seem to portend
to significant and long-term shifts for the country. Is there anyone crazy
enough to open a video rental store today? Or a music store? The
writing is on the wall for a number of industries, due in part to technology,
population changes, finances, and attitude shifts.
To
learn more about population changes, go to www.census.gov, but you should
also research or monitor the various types of people you hope to market
to. Know about them and how they are shaping up. You may be
surprised at how fast things change.
DON”T MISS THESE!!!
DON”T MISS THESE!!!
Step out of your book marketing prison
Do authors have the right attitude to succeed at book marketing?
While popularity of social media grows, traditional media still leads the conversation
How to model success of authors for your own book publicity
How to be persistent when marketing books effectively
How authors can sell more books
Celebrate National Thesaurus Day
Have You Set Your Book Marketing Goals?
The Book Marketing Strategies Of Best-Sellers
No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE
Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent. This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.